This image is meant to prove that unilateral effects do not apply to the Oracle case.

The image is entitled "SAP Is Not a Weak Substitute".

• The top half of the image is labeled "Theory".
  • There is large black oval that contains the word SAP on the far left side
  • Inside the black oval, on the far right is a smaller red oval containing an orange circle and a red circle adjacent to each other in the center of the red oval.
  • The red circle and the orange circle represent the relationship between Oracle and PeopleSoft and how they are close substitutes for each other.
  • SAP is placed far to the left to represent that it is a poor substitute for Oracle and PeopleSoft.

• The bottom half of the image is labeled "'Reality' (Assuming 3-firm market)".
  • There is a large black oval with the word "SAP" very close to the red circle and the orange circle.
  • The three objects represent the fact that SAP, PeopleSoft and Oracle are very good substitutes for each other, assuming a three-firm market.

• At the bottom of the image is an orange line with the Oracle logo.

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