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2004 Signs of the Times Editorial Calendar / Rates
Issue Editorial Topics Special Columns Bonus Distribution*
January

Ad Reservations: November 19 Materials Due: December 1 Mail Date: December 19

Wood Signs Cabinet Signs Moving Message
Buyers' Guide

Ad Reservations: December 2 Materials Due: December 10 Mail Date: January 9

Receive year-long leads! Network with buyers and specifiers when you advertise in the purchasing resource used by more than 46,000 industry professionals. Display advertisers receive FREE bold-faced listings and ad page call-outs directing buyers to their ads.
February

Ad Reservations: December 12

Materials Due: December 22 Mail Date: January 21

Vinyl Survey Non-Traditional Signs Electronic Digital Signage (EDS) Update
March

Ad Reservations: January 23 Materials Due: February 2 Mail Date: February 20

Digital Hardware Pricing/Estimating/Costing Moving Message
April

Ad Reservations: February 20 Materials Due: March 1 Mail Date: March 19

International Sign Contest EDS Survey EDS Update ISA International Sign Expo, Orlando, FL
May

Ad Reservations: March 19 Materials Due: March 29 Mail Date: April 19

Vehicle Graphics Zoo Signage Moving Message
June

Ad Reservations: April 22 Materials Due: April 30 Mail Date: May 20

Digital Media Lighting EDS Update
July

Ad Reservations: May 20 Materials Due: May 28 Mail Date: June 18

Electric State of the Industry Report Routers Moving Message
August

Ad Reservations: June 18 Materials Due: June 28 Mail Date: July 19

Commercial State of the Industry Report Wayfinding EDS Report imageWorld, Mexico City, Mexico
September

Ad Reservations: July 23 Materials Due: August 2 Mail Date: August 20

Foamboard/Lightweight Rigid Media Channel Letters Moving Message Seybold, San Francisco, CA VM+SD International Retail Design Conference, Miami Beach, Florida
October

Ad Reservations: August 20 Materials Due: August 30

Mail Date: September 20

Superlarge Format Graphics Industrial Signs EDS Update SGIA, Minneapolis, MN

November

Ad Reservations: September
20
Materials Due: September 28
Mail Date: October 18

Banners
Installation
Moving
Message

December
Ad Reservations: October 22
Materials Due: November 1
Mail Date: November 19
Signmaking Software, RIPs
Handcrafted Signs
EDS Update

USSC Sign World,
Atlantic City, NJ
StoreXpo, New York, NY

Calendar and Bonus Distribution are subject to change.

2003 ADVERTISING RATES

Black & White Rates (12 monthly issues)
SIZE 1x 3x 6x 12x 18x 24x 36x Buyers' Guide
1 PAGE $3,788 $3,599 $3,311 $3,067 $2,861 $2,676 $2,564 $4,904
2/3 PG

$3,030

$2,879 $2,649 $2,453 $2,289 $2,141 $2,052 $3,923
1/2 PG $2,538 $2,411 $2,218

$2,055

$1,917 $1,793 $1,718 $3,284
1/3 PG $1,894 $1,799 $1,655 $1,533 $1,431 $1,338 $1,282 $2,452
1/6 PG $1,250 $1,188 $1,093 $1,012 $944 $883 $846 $1,618

Four-Color Rates (12 monthly issues)
SIZE 1x 3x 6x 12x 18x 24x 36x Buyers' Guide
1 PAGE $4,788 $4,599 $4,311 $4,067 $3,861 $3,676 $3,564 $5,904
2/3 PG

$4,030

$3,879 $3,649 $3,453 $3,289 $3,141 $3,052 $4,923
1/2 PG $3,538 $3,411 $3,218

$3,055

$2,917 $2,793 $2,718 $4,284
1/3 PG $2,894 $2,799 $2,655 $2,533 $2,431 $2,338 $2,282 3,452
1/6 PG $2,250 $2,188 $2,093 $2,012 $1,944 $1,883 $1,846 $2,618
Product Spotlight $1,055 $900 $750          

Note: Buyers' Guide and Product Spotlight advertising do not earn frequency discounts for display advertising. Product Spotlight is non-commissionable.

Color Rates
Standard AAAA colors: $435 each
Matched (PMS) colors: $535 each
Metallic and fluorescent colors: $585
each
Four-color process (see above rates):
$1,000

Insert Rates
Contact your Signs of the Times
account manager for details.

Island Positions

Buyers' Guide Frequency
Discounts
Advertisers earning a frequency
discount rate are billed for Buyers'
Guide ads at that same earned rate.
Savings could be as high as 38%!

Agency Commission
15% discount to recognized
advertising agencies with
satisfactory credit rating and if paid
within 30 days.