IN THE UNITED STATES DISTRICT COURT

FOR THE DISTRICT OF COLUMBIA

____________________________________

)

UNITED STATES OF AMERICA, )

Department of Justice, Antitrust Division	)

325 7th Street, N.W., Suite 300	)	Case no: 1:07-CV-01852

Washington, D.C., 20530,	)	Judge: Huvelle, Ellen S.

)	Filed: October 15, 2007

Plaintiff,	)

)

v.	)

)

ICONIX BRAND GROUP, INC.,	)

1450 Broadway, 4th Floor	)

New York, New York 10018	)

)

Defendant.	)

____________________________________)

COMPLAINT

The United States of America, Plaintiff, by its attorneys acting under the direction of the Acting Attorney General of the United States, brings this civil action to obtain monetary relief in the form of a civil penalty against the Defendant named herein for undertaking the acquisition described herein without first having submitted required documents to the Federal Trade Commission and Department of Justice in accordance with the Hart-Scott-Rodino Antitrust Improvements Act of 1976, and alleges as follows:

I.	JURISDICTION AND VENUE

This Complaint is filed and these proceedings are instituted under Section 7A of the Clayton Act, 15 U.S.C. § 18a, also known as Title II of the Hart-Scott-Rodino Antitrust Improvements Act of 1976 ("the Act"), to recover a civil penalty for violation of the Act.

This Court has jurisdiction over the defendant and over the subject matter of this action pursuant to Section 7A(g) of the Clayton Act, 15 U.S.C. § 18a(g), and pursuant to 28 U.S.C. §§ 1331, 1337(a), 1345 and 1355.

Venue in this District is proper under 28 U.S.C. §§ 1391 and 1395, 18 U.S.C. § 22, and because the defendant has consented to personal jurisdiction in this District.

II.	THE DEFENDANT

Defendant Iconix Brand Group Inc. ("Iconix") is incorporated in the state of Delaware with its principal place of business at 1450 Broadway, New York, New York 10018. Iconix owns a diversified portfolio of fashion brands. Iconix licenses its brands to retailers and manufacturers worldwide and specializes in marketing its portfolio of brands.

Defendant Iconix at all times pertinent to this complaint was engaged in commerce, or in activities affecting commerce, within the meaning of Section 1 of the Clayton Act, 15 U.S.C. § 12, and Section 7A(a)(1) of the Clayton Act, 15 U.S.C. § 18a(a)(1).

III.	THE ACQUISITION

Beginning sometime in late 2006 or early 2007, Defendant Iconix began negotiating to acquire certain of the assets and rights related to the business of licensing and brand managing the Rocawear® names, brands, trademarks, intellectual property and related names worldwide (the "Rocawear Assets") of Rocawear Licensing LLC, a New Jersey limited liability company ("Rocawear Licensing"). Those negotiations culminated in an Asset Purchase Agreement, dated March 6, 2007.

On or about March 30, 2007, Defendant Iconix completed its acquisition of the Rocawear Assets ("the Acquisition"), pursuant to the March 6, 2007 Asset Purchase Agreement.

Defendant Iconix paid $204 million for the Rocawear Assets. Defendant Iconix obtained more than $200 million in financing from Lehman Brothers Inc. in order to complete the Acquisition.

IV.	THE HART-SCOTT-RODINO ACT AND RULES

The Act requires certain acquiring persons and certain persons whose voting securities or assets are acquired to file notifications with the Federal Trade Commission ("FTC") and the Department of Justice (collectively, the "federal antitrust agencies") and to observe a waiting period before consummating certain acquisitions of voting securities or assets. 15 U.S.C. § 18a(a) and (b). The notification and waiting period are intended to give the federal antitrust agencies prior notice of, and information about, proposed transactions. The waiting period is also designed to provide the federal antitrust agencies an opportunity to investigate proposed transactions and determine whether to seek an injunction to prevent consummation of transactions that may violate the antitrust laws.

Section (d)(1) of the HSR Act, 15 U.S.C. § 18a(d)(1), authorizes the Federal Trade Commission, with the concurrence of the Assistant Attorney General in charge of the Antitrust Division of the Department of Justice, to require that the notification required by the Act be in such form and contain such documentary material and information relevant to a proposed acquisition as is necessary and appropriate to determine whether such acquisition, if consummated, may violate the antitrust laws. Pursuant to section (d)(2) of the Act, 15 U.S.C. § 18a(d)(2), Premerger Notification Rules were promulgated to carry out the purposes of the Act, 16 C.F.R. §§ 801-803 ("Rules"). These Rules require that notification be provided to the FTC and the Department of Justice in accordance with a Notification and Report Form which is made a part of the Rules. 16 C.F.R.§ 803.1 and appendix to 16 C.F.R. Part 803.

Among the documentary material required by the Rules to be submitted as a part of the premerger notification are:

all studies, surveys, analyses and reports which were prepared by or for any officer(s) or director(s) (or, in the case of unincorporated entities, individuals exercising similar functions) for the purpose of evaluating or analyzing the acquisition with respect to market shares, competition, competitors, markets, potential for sales growth or expansion into product or geographic markets.

Instructions to Notification and Report Form, appendix to 16 C.F.R. pt. 803.

These documents are required in response to Item 4(c) of the Notification and Report Form.

Section 803.6(a)(2) and (b) of the Rules requires that an officer or director of the corporation certify that:

This NOTIFICATION AND REPORT FORM, together with any and all appendices and attachments thereto, was prepared and assembled under my supervision in accordance with instructions issued by the Federal Trade Commission. Subject to the recognition that, where so indicated, reasonable estimates have been made because books and records do not provide the required data, the information is, to the best of my knowledge, true, correct, and complete in accordance with the statute and rules.

16 C.F.R. § 803.6(a)(2) and (b); Notification and Report Form, appendix to 16

C.F.R. pt. 803.

Section (g)(1) of the Act provides that any person who fails to comply with the Act shall be liable to the United States for a civil penalty for each day during which such person is in violation of the Act. 15 U.S.C. § 18a(g)(1). The maximum amount of civil penalty is $11,000 per day, pursuant to the Debt Collection Improvement Act of 1996, Pub. L. 104-134, § 31001(s) (amending the Federal Civil Penalties Inflation Adjustment Act of 1990, 28 U.S.C. § 2461 note) and FTC Rule 1.98, 16 C.F.R. § 1.98, 61 Fed. Reg. 54548 (Oct. 21, 1996).

V.	VIOLATION

On March 14, 2007, Defendant Iconix and Rocawear Licensing each filed a Notification and Report Form with the FTC and the Antitrust Division of the Department of Justice ("Antitrust Division") for the Acquisition, as the Act and Rules required. Neither Defendant Iconix nor Rocawear Licensing stated on their Forms that there were documents responsive to Item 4(c), and neither submitted any documents responsive to that section.

The March 14, 2007 submission included, as is required and described in Paragraph 13, a sworn statement by Neil Cole, President and CEO of Defendant Iconix that "This NOTIFICATION AND REPORT FORM, together with any and all attachments thereto, was prepared and assembled under my supervision in accordance with instructions issued by the Federal Trade Commission. . . . [T]he information is, to the best of my knowledge, true, correct, and complete in accordance with the statute and rules."

Approximately one week after the Notification and Report Forms were filed, in March 2007, an FTC staff member spoke to counsel for Defendant Iconix. The FTC staff member notified Defendant Iconix that the lack of any documents responsive to Item 4(c) appeared unusual, and he sought confirmation that an appropriate search had been conducted for such documents. In response, Defendant Iconix's counsel stated that the company had duly searched for documents responsive to Item 4(c) and that no such documents existed.

In late March 2007, the Antitrust Division and FTC notified Defendant Iconix and Rocawear Licensing that neither agency intended to investigate or challenge the competitive effects of the Acquisition, thereby granting Defendant Iconix and Rocawear's requests for early termination of the waiting period.

On March 30, 2007, Defendant Iconix completed its acquisition of the Rocawear Assets.

To determine whether Defendant Iconix in fact had undertaken an acquisition requiring more than $200 million in financing without its officers or directors having prepared or reviewed documents that evaluated or analyzed the proposed acquisition with regard to competitive factors that would be responsive to Item 4(c), the Antitrust Division opened an investigation on April 6, 2007. The Antitrust Division issued a civil investigative demand to Defendant Iconix on May 1, 2007. That civil investigative demand sought documents concerning the Rocawear Acquisition.

In response to the Civil Investigative Demand, Defendant Iconix produced several documents. Those documents include:

(A)	An email addressed "To the Iconix directors," and also sent to several of Defendant Iconix's officers, evaluating and analyzing the proposed acquisition of the Rocawear Assets with respect to expansion into product and geographic markets. This email describes Rocawear as a "leader in the urban lifestyle category" and specifically states that this acquisition is "a great opportunity to expand into this market segment. . . . As well, we see upside opportunities in new categories . . . , plus international tie-ins";

(B)	A presentation sent to the Executive Vice President of Defendant Iconix describing "Rocawear's presence in the urban lifestyle market," charting the increase in the Rocawear Assets' share of that market over the past three years, and comparing the market share of the Rocawear Assets with that of various other competitors; and

(C)	Materials prepared for the February 27, 2007 meeting of the Board of Directors of Defendant Iconix and sent to all of the members of that Board; the materials included the same market share charts described above in (B).

The documents described in Paragraph 20 were prepared by or for Defendant Iconix's officers or directors and evaluated and analyzed the proposed acquisition with respect to market shares, competition, competitors, markets, and potential for sales growth or expansion into product or geographic markets. These documents were readily accessible to Defendant Iconix and were required to have been submitted in response to Item 4(c) of the Notification and Report Form.

Defendant Iconix failed to submit documents that it knew or should have known were responsive to Item 4(c) of the Notification and Report Form. Having failed to submit those documents identified in Paragraph 20, Defendant Iconix did not comply with the reporting and waiting requirements of the Act and Rules before consummating the Acquisition on March 30, 2007.

On May 23, 2007, Defendant Iconix recertified a revised version of its original Notification and Report Form with documents in response to Item 4(c), including the documents described in paragraph 20. The Act's waiting period expired June 22, 2007.

Defendant Iconix was in continuous violation of the Act from March 30, 2007 through June 22, 2007.

VI.	RELIEF

WHEREFORE, Plaintiff prays:

1.	That the Court adjudge and decree that Defendant's purchase of the Rocawear Assets on or about March 30, 2007 was in violation of the Act, 15 U.S.C. § 18a, and that the Defendant was in violation of the Act each day of the period from March 30, 2007 through June 22, 2007;

2.	That the Court order the Defendant pay to the United States an appropriate civil penalty as provided by Section (g)(1) of the Act, 15 U.S.C. § 18a(g)(l);

3.	That the Court order further relief as the Court may deem just and proper; and

4.	That the Court award the Plaintiff its costs of this suit.

Dated: _____October 15______, 2007

FOR THE PLAINTIFF UNITED STATES OF AMERICA:

_________/s/_________________	_____________/s/______________

THOMAS O. BARNETT (DC Bar 426840)	JOHN R. READ (DC Bar 419373)

Assistant Attorney General	Chief, Litigation III

Antitrust Division	NINA B. HALE

Assistant Chief, Litigation III

__________/s/_________________	_____________/s/______________

DAVID L. MEYER (DC Bar 414420)	AVERY W. GARDINER (DC Bar 481404)

Deputy Assistant Attorney General	MATTHEW J. BESTER (DC Bar 465374)

Antitrust Division	Trial Attorneys

__________/s/_________________

J. ROBERT KRAMER II

Director of Operations