News Release
FOR IMMEDIATE RELEASE
March 05, 2010
Contact: Amy Roderick
Number: 858-616-4166

1st Annual Marching for Kikiís
DEA, Students, and Community Members Honor Fallen DEA Agent Enrique ďKikií Camarena

WHAT:
DEA, students, teachers, prevention experts and community members commemorate the 25th
Anniversary of the death of DEA Special Agent Camarena. 

WHY:
On February 7, 1985, DEA Special Agent Enrique “Kiki” Camarena was kidnapped in broad daylight in Guadalajara, Mexico and was later tortured and bludgeoned to death. His body was found on March 5th.  Following his murder, citizens in Camarena's hometown of Calexico, California donned red ribbons in his honor.  Since then, these red ribbons have become a symbol for the prevention of illegal drugs

In 2004, the Enrique S. Camarena Educational Foundation was established in Kiki’s memory.  Marches were organized to raise awareness about the effort to eradicate drug abuse among our nation’s youth.  These events also recognize law enforcement officers who have given their lives in fighting the drug trade.

In addition to the marches, the Foundation established The Drug Abuse Education Scholarship Program in an effort to encourage a healthy, drug, alcohol and violence-free lifestyle among our Nation’s youth.

WHEN & WHERE:
March 6, 2010

8:30am - Registration at City Heights Farmers Market

9:30am - March begins (Walk route: east on Wightman Avenue, turning right onto Charmoune Avenue, turning right onto Landis Street, ending at Urban Village Park)
 
10:00am-1:00pm – Festival in Urban Village Park Food, prizes, face painting, hip hop dancers, clowns and more Music provided by EXA Radio Station San Diego Feeding America Food bank distributes free bags of groceries

WHO:
Master of Ceremonies, Kimberly King - KFMB CBS Channel 8 Morning Show Representatives from the Enrique S. Camarena Educational Foundation, SAY San Diego and Mid City CAN Substance Abuse Momentum Team.