Media Advisory
FOR IMMEDIATE RELEASE
October 25, 2006
Contact: Casey McEnry
Number: 415-436-7994

Multi Agency Effort to Educate Youths on
Making Drug-Free Choices
Bay Area youths to participate in real-life scenarios to demonstrate the consequences of their actions

WHO:

  • Alameda County Sheriff’s Office
  • Drug Enforcement Administration (DEA)
  • Bureau of Narcotics Enforcement (BNE)
  • California Highway Patrol (CHP)
  • California National Guard
  • San Lorenzo Unified School District
  • American Medical Response
  • Alameda County Fire Department
  • Children’s Hopsital Oakland

WHAT:

  • Alameda County Sheriff’s Office, DEA and BNE, along with support from other state and local agencies will host the “Drug Store” to educate youth on making the right choices. This Drug Store is for Alameda County and will be directed at 300 seventh grade students from Edendale Middle School of the San Lorenzo Unified School District. Utilizing dramatizations, students will be directed through a series of nine scenarios from utilizing drugs to paying the ultimate consequence.

  • Ten Groups of approximately 30 students at a time will be escorted through the scenarios. During downtime students will view and participate in static display activities which include a DEA clandestine methamphetamine laboratory truck, the Alameda County Sheriff’s Posse, the Alameda County Explosives Ordinance Division, Alameda County Special Response Unit and K-9 Units, a BNE Interdiction Boat and helicopter, a U.S. Coast Guard helicopter, CHP static display along with Ambulance and Fire Units.

  • The media is invited to attend the event and film/photograph the scenarios.

WHEN:

  • STUDENTS ARRIVE THURSDAY, OCTOBER, 26, 2006 @ 9:00 A.M. (Scenarios will begin @ 9:30 am and run until 2:00 pm, MEDIA IS INVITED AT ANYTIME DURING THESE HOURS)

  • ARRIVING MEDIA SHOULD REPORT TO DUNSMUIR HOUSE GATE FOR PARKING DIRECTIONS AND CHECK IN.

WHERE:

  • Dunsmuir House and Gardens @ 2960 Peralta Oaks Court, Oakland, CA

NOTE: ALL media MUST PRESENT GOVERNMENT-ISSUED PHOTO ID (such as driver’s license) as well as VALID MEDIA CREDENTIALS. All press inquires regarding logistics should be directed to Special Agent Casey McEnry at 408-422-6185 or Alameda County Sheriff Lt. Jim Knudsen at 510-272-6901 or BNE Special Agent Joe Banuelos at 415-923-4447.