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News Release
FOR IMMEDIATE RELEASE

MONTANA RED RIBBON

The Billings Resident Office of the Denver Field Division has conducted several Red Ribbon presentations around the Billings, MT area and has hosted events that have impacted thousands of people this year. In conjunction with several service groups and other demand reduction organizations, the Billings RO has had its most successful Red Ribbon Campaign yet.

On October 23, 2002, Red Ribbon presentations were conducted by the Billings Resident Office at the Huntley Project Schools (K - 12) in Worden, MT, to over 900 students. Another presentation was conducted for approximately 280 4th, 5th and 6th graders at Boulder Elementary in Billings, MT, on October 25.

On October 26, 2002, Resident Agent in Charge Barry Lucero addressed 200 participants at the Billings Red Ribbon Kick-Off, and recounted the history of DEA's Red Ribbon Campaign, focusing on the sacrifice of Special Agent Enrique Camarena. Despite the frigid temperatures, the participants linked over ¼ mile of red ribbons around the track at Daylis Stadium. Following the ceremonies, the Lions Club of Billings served a pancake breakfast. On October 27, a Red Ribbon/Demand Reduction presentation was made to approximately 30 members of the 1st Presbyterian Church's "Church and Society" class in Billings, MT.

From October 28 through November 1, 2002, the Billings RO hosted and sponsored a Mothers Against Drunk Driving (MADD) School Outreach Program entitled "Fake ID" as the cornerstone of its Red Ribbon Events for 2002. Students Organized Against Risks (SOAR), which is a Billings volunteer organization that provides demand reduction information to area middle schools, also sponsored the event. DEA and SOAR, along with volunteers and contributions from the Breakfast Optimists Club of Billings, Kampgrounds of America (KOA), Hoiness LaBar Insurance, and KTVQ Television, brought MADD's multi-media presentation to over 10,000 middle school and high school students in the Billings, MT area. The goal of the presentation was to encourage the students to look closely at themselves and their actions, to recognize the challenges of their times, and to have the confidence to be themselves rather than to use alcohol or drugs to appear to be someone other than who they really are.

The efforts of the Billings RO made it possible for the Helena Red Ribbon Committee to provide MADD's "Fake ID" to six middle schools and high schools in Helena, MT, from October 14 through October 16. The Helena Red Ribbon Committee and the Montana National Guard Drug Demand Reduction Unit hosted the events at each school and reached over 5,000 students.

This year, the Billings RO has been involved in an extensive effort to reach a vast number of people throughout the Billings area and other parts of Montana during Red Ribbon Week. In addition to the contributions of RAC Lucero, events were attended by other Billings RO personnel, including Diversion and DynCorp. Media coverage of all events was exceptional, and positive feedback from the public has been overwhelming. DEA's efforts in the area of Demand Reduction have been recognized and appreciated in many communities around the state, and requests for additional presentations are being received daily. Questions regarding any of the preceding information may be directed to S/A Dan Dunlap, at (406) 657-6020.

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