FOR IMMEDIATE RELEASE                                          AT
WEDNESDAY, NOVEMBER 6, 1996                        (202) 616-2771
                                               TDD (202) 514-1888

MINNESOTA ADVERTISING DISPLAY EXECUTIVE AGREES TO PLEAD GUILTY AND PAY
$350,000 FINE FOR RIGGING BIDS AND FIXING PRICES ON BREWERY CONTRACTS

     WASHINGTON, D.C. -- A Minnesota advertising display
executive agreed to plead guilty today and pay a $350,000
criminal antitrust fine for rigging bids and fixing prices on 
advertising display contracts to U.S. breweries, said the
Department of Justice. 

     The Department's Antitrust Division filed criminal charges
today in U.S. District Court in Milwaukee against Zelman Levine
of Minnesota, for his role in a conspiracy to rig bids and fix
prices on point-of-purchase display contracts to U.S. breweries
over a 10 year period.  Levine is the former president of
Lakeside Ltd. Inc., a Minneapolis point-of-purchase display
supplier. 

     Levine has also agreed to cooperate in the Department's
ongoing investigation of collusive practices by suppliers of
point-of-purchase displays.
  
      "The Antitrust Division is committed to investigating
anticompetitive conduct in the display industry," said Joel I.
Klein, Acting Assistant Attorney General in charge of the
Department's Antitrust Division.
 
     Point-of-purchase displays include plastic and neon bar
taps, clocks, inflatables, lamps, lights, and signs which contain
the breweries' brand advertising.  The major breweries in the
U.S. purchase more than $100 million of these displays each year.

     The case charges that Levine and his co-conspirators
conspired to suppress and eliminate competition by fixing the
prices, rigging bids, and allocating contracts for the sale of
point-of-purchase displays to breweries from the mid-1980's to
January 1996 in violation of the Sherman Antitrust Act. 
 
     The investigation in Milwaukee is being conducted by the
Antitrust Division's Chicago Field Office and the Federal Bureau
of Investigation in Milwaukee with the assistance of the U.S.
Attorney for the Eastern District of Wisconsin.

     The maximum penalty for an individual convicted of a
violation of the Sherman Act committed after November 16, 1990,
is three years in prison and a fine not to exceed the greatest of
$350,000, twice the gain the individual derived from the crime or
twice the loss caused to the victims of the crime.
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