APPENDIX A
UNITED STATES DISTRICT COURT
DISTRICT OF NEW JERSEY
Civil Action No. 96-4911
PLAYERS INTERNATIONAL, INC., PLAYERS LAKE CHARLES, LLC, PLAYERS STAR PARTNERSHIP,
SOUTHERN ILLINOIS RIVERBOAT/CASINO CRUISES, INC., NATIONAL ASSOCIATION OF
BROADCASTERS, TEXAS ASSOCIATION OF BROADCASTERS, NEW JERSEY BROADCASTERS
ASSOCIATION, MISSISSIPPI ASSOCIATION OF BROADCASTERS, LOUISIANA ASSOCIATION
OF BROADCASTERS, MISSOURI BROADCASTERS ASSOCIATION, WEST VIRGINIA BROADCASTERS
ASSOCIATION, MASSACHUSETTS BROADCASTERS ASSOCIATION, INC., NEW HAMPSHIRE
ASSOCIATION OF BROADCASTERS, INC., ILLINOIS BROADCASTERS ASSOCIATION, H
& D BROADCASTING LIMITED PARTNERSHIP, RARITAN VALLEY BROADCASTING CO.,
INC., PLAINTIFFS
v.
UNITED STATES OF AMERICA AND FEDERAL
COMMUNICATIONS COMMISSION, DEFENDANTS
AMENDED OPINION
[Filed: Dec. 19, 1997]
RODRIGUEZ, District Judge.
This matter is before the court on defendants' motion for summary judgment
and plaintiffs' cross motion for summary judgment on Count I (alleging First
Amendment violations) and Count II (alleging equal protection violations
under the Fifth Amendment) of its complaint. Plaintiffs are a casino developer/operator
and its wholly owned subsidiaries, a national association of broadcast licensees,
nine state associations of broadcast licensees, and two licensees of broadcast
radio stations who either seek to purchase radio and television advertisements
for casino gambling or to sell such broadcast advertisements for casino
gambling. They commenced this action against the United States and the Federal
Communications Commission ("FCC") seeking to enjoin the government
from enforcing 18 U.S.C. § 1304 and its corresponding FCC regulation
47 C.F.R. § 73.121.1 Plaintiffs assert they want to purchase or sell
advertising time concerning gaming activities by casino enterprises which
fail to qualify under any of the listed exemptions to 47 C.F.R. § 73.1211,
and contend that as a result of the FCC enforcement of U.S.C. § 1304
its members have been "deprived of advertising revenues and are losing
business to other nonbroadcast competitors that are able to advertise non-Indian
casino gaming." (Plfs.' Br. at 8).2 Plaintiffs further believe that
the FCCs enforcement of 1304 has "led to confusing and arbitrary set
of unduly restrictive regulations" avowed to control the social harm
caused by casino gambling (Plfs.' Br. at 3), but which are contravened by
the "broad" exceptions which authorize the promotion of particular
casino gaming activities, (Plfs.' Br. at 17). Finally, plaintiffs assert
that the recent Supreme Court decision in 44 Liquormart, Inc. v. Rhode Island,
116 S. Ct. 1495, 134 L.Ed.2d 743 (1996), mandates a ruling in support of
their position.
Grounding their arguments in legal and social history with respect to public
participation in casino gambling, defendants contend that § 1304 and
its corresponding regulation are constitutionally sound, and that 44 Liquormart,
Inc. v. Rhode Island, 116 S. Ct. 1495, 134 L.Ed.2d 711, does not impact
on the constitutionality of the laws and regulations at issue. Defendants
conclude that a finding in favor of plaintiffs would offend § 1304
by upsetting the goals which aim to discourage public participation in casino
gambling advanced through § 1304's corresponding regulation.
I. LEGAL BACKGROUND
Title 18 U.S.C. § 1304 provides:
Whoever broadcasts by means of any radio or television station for which
a license is required by any law of the United States, or whoever, operating
any such station, knowingly permits the broadcasting of, any advertisement
of or information concerning any lottery, gift enterprise, or similar scheme,
offering prizes dependent in whole or in part upon lot or chance, or any
list of the prizes drawn or awarded by means of any such lottery, gift enterprise,
or scheme, whether said list contains any part or all of such prizes, shall
be fined under this title or imprisoned not more than one year, or both.
Each day's broadcasting shall constitute a separate offense.
The Federal Communications Commission ("FCC") is the federal agency
authorized to enforce Title 18 U.S.C. § 1304. As such, it implemented
regulation 47 C.F.R. § 73.121 which parallels 18 U.S.C. § 1304
thereby prohibiting broadcast advertising of any "lottery, gift enterprise,
or similar scheme." The regulation states in pertinent part:
(a) No license of an AM, FM, or television broadcast station, except as
in paragraph (c) of this section, shall broadcast any advertisement of or
information concerning any lottery, gift enterprise, or similar scheme,
offering prizes dependent in whole or in part upon lot or chance, or any
list of the prizes drawn or awarded by means of any such lottery, gift enterprise
or scheme, whether said list contains any part or all of such prizes.
47 C.F.R. § 73.121. The exceptions to this regulation read as follow:
(c) The provisions of paragraphs (a) and (b) of this section shall not apply
to an advertisement, list of prizes or other information concerning:
(1) A lottery conducted by a State acting under the authority of State law
which is broadcast by a radio or television station licensed to a location
in that State or any other State which conducts such a lottery. (18 U.S.C.
1307(a); 102 Stat. 3205).
(2) Fishing contests exempted under 18 U.S.Code 1305 (not conducted for
profit, ie., all receipts fully consumed in defraying the actual costs of
operation).
(3) Any gaming conducted by an Indian Tribe pursuant to the Indian Gaming
Regulatory Act (25 U.S.C. 2701 et seq.)
(4) A lottery, gift enterprise or similar scheme, other than one described
in paragraph (c)(1) of this section that is authorized or not otherwise
prohibited by the State in which it is conducted and which is:
(I) Conducted by a not-for-profit organization or a governmental organization
(18 U.S.C. 13079a); 102 Stat. 3205); or
(ii) Conducted as a promotional activity by a commercial organization and
is clearly occasional and ancillary to the primary business of that organization.
(18 U.S.C. 1307(a); 102 Stat. 3205).
47 C.F.R. § 73.1211.
Plaintiffs argue that the exceptions, particularly the Indian exception,
have a detrimental economic impact on non-Indian casinos, and lack of "substantive
difference between such activities [promoted via the exceptions] and the
gaming activities conducted by non-Indian, commercially operated casinos."
(Plfs.' Br. at 17-18). In contrast, defendants argue that the benefits provided
to the exempted groups are supported by legislative concerns for the groups'
economy and self sufficiency. As for the Indian exception, defendants argue
it "stems from the federal government's unique Constitutional and trust
obligation toward the Indian tribes[,]" an obligation which is not
applicable to the plaintiffs in this case. (Dfts.' Br. at 3).
II. STANDARD
Fed. R. Civ. P. 56(c) provides:
[T]he judgment sought shall be rendered forthwith if the pleadings, depositions,
answers to interrogatories, and admission on file, together with the affidavits,
if any, show that there is no genuine issue as to any material fact and
that the moving party is entitled to a judgment as a matter of law.
The entry of summary judgment is appropriate only when "the pleadings,
depositions, answers to interrogatories, and admissions on file, together
with the affidavits, if any, show that there is no genuine issue of material
fact and that the moving party is entitled to judgment as a matter of law."
Fed. R. Civ. P. 56(c). An issue is "genuine" if it is supported
by evidence such that a reasonable jury could return a verdict in the non-moving
party's favor. Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 248, 106 S.
Ct. 2505, 2510, 91 L.Ed.2d 202 (1986). A fact is "material" if,
under the governing substantive law, a dispute about it might affect the
outcome of the suit. Id. In determining whether a genuine issue of material
fact exists, the court must view the facts and all reasonable inferences
drawn from those facts in the light most favorable to the non-moving party.
Matsushita Elec. Indus. Co. v. Zenith Radio Corp., 475 U.S. 574, 587, 106
S. Ct. 1348, 1356, 89 L.Ed.2d 538 (1986).
The moving party has the initial burden of demonstrating the absence of
a genuine issue of material fact. Celotex Corp. v. Catrett, 477 U.S. 316,
323, 106 S. Ct. 2548, 2552, 88 L.Ed.2d 265 (1986). Once the moving party
has met its opening burden, the non-moving party must identify, by affidavits
or otherwise, specific facts showing that there is a genuine issue for trial.
Id. at 324. The non-moving party may not rest upon the mere allegations
or denials of its pleading. Id.; Maidenbaum v. Bally's Park Place, Inc.,
870 F. Supp. 1254, 1258 (D.N.J. 1994), aff'd 67 F.3d 291 (3d Cir. 1995).
"[T]he plain language of Rule 56(c) mandates the entry of summary judgment,
after adequate time for discovery and upon motion, against a party who fails
to make a showing sufficient to establish the existence of an element essential
to that party's case, and on which that party will bear the burden of proof
at trial ." Celotex, 477 U.S. at 322, 106 S. Ct. at 2552.
However, in deciding the motion, the court does not "weigh the evidence
and determine the truth of the matter, but [instead] determine[s] whether
there is a genuine issue for trial." Anderson, 477 U.S. at 248, 106
S. Ct. at 2510. If the non-movant has provided evidence exceeding the "mere
scintilla" threshold in demonstrating a genuine issue of material fact,
the court cannot weigh the evidence and credit the movant's interpretation
of the evidence. This is so even if the movant's evidence far outweighs
the non-movant's evidence. Credibility determinations are the province of
the fact finder. Big Apple v. BMW of North America, 974 F.2d 1358, 1363
(3d Cir. 1992), cert. denied, 507 U.S. 912, 113 S. Ct. 1262, 122 L.Ed.2d
659 (1993).
III. LAW AND ANALYSIS
A. Legislative Intent under 18 U.S.C. § 1304 and 47 C.F.R. § 73.1211
of the FCC Rules
The government contends that § 1304, and its counterpart, § 73.1211
of the FCC's rules are constitutionally sound under both the First and Fifth
Amendments. It rejects plaintiffs' allegation that neither § 1304 nor
its legislative history express an intent to include casino gaming within
the scope of its advertising prohibitions. The government states: "[S]ection
1304 is part of a body of federal restrictions on lotteries and related
gambling schemes that has been maintained by Congress for well over 100
years ." (Dfts.' Br. at 4).
In Federal Communications Com'n v. American Broadcasting Co., 347 U.S. 284,
74 S. Ct. 593, 98 L.Ed. 699 (1954), the Supreme Court found three essential
elements of a "lottery, gift enterprise, or similar scheme": (1)
the distribution of prizes; (2) according to chance; (3) for consideration.
347 U.S. at 289-91, 74 S. Ct. at 597. Here, plaintiff seeks to advertise
non-Indian casino enterprises which provide games involving money betting
as consideration for a chance to win a prize. Such games satisfy the three
essential elements established under Federal Communications Com'n, and consequently,
fall within the scope of § 1304 and the FCC's rules.
B. The First Amendment
In order to determine whether the statutory prohibitions on the broadcast
advertising of casino gambling pursuant to § 1304 and the FCC's rules
violate the First Amendment, the parties rely upon the Supreme Court's four-part
inquiry enunciated in Central Hudson Gas & Electric Corp. v. Public
Serv. Comm'n of N.Y., 447 U.S. 557, 100 S. Ct. 2343, 65 L.Ed.2d 341 (1980).
In Central Hudson, the Supreme Court held that a regulation of commercial
speech is constitutional if the government shows:
(1) the regulated speech accurately informs the public about the lawful
activity, (2) the governmental interest behind the regulation is substantial,
(3) the regulation directly advances the interest asserted, and (4) the
regulation is no more extensive than necessary.
Id. As to the first prong of the Central Hudson test the government does
not dispute that plaintiffs "intend to broadcast truthful advertising
about lawful gambling activities." (Dfts.' Br. at 14). Therefore, the
analysis begins with Central Hudson's second step-whether the governmental
interest behind the regulation is substantial.
1. Substantial Interest
The government's argument in support of Central Hudson's second step is
twofold. First, the government asserts that its interest in support of state
anti-gambling policies became evident almost a century ago in Champion v.
Ames, 188 U.S. 321, 23 S. Ct. 321, 47 L.Ed. 492 (1903). Accordingly, it
argues that § 1304 and its corresponding regulations were implemented
to help states "by disabling casino gambling and other forms of 'lottery,
gift enterprise, or similar scheme' from reaching audiences in non-gambling
states through broadcast advertising." (Dfts.' Br. at 15). Legislative
history is provided by the government demonstrating Congress' rejection
of attempts to legalize broadcasting of casino gambling ads. (See, eg.,
Defense Exhibits A & D). In addition, the government notes "behind
Section 1304 is an independent interest in reducing participation in casino
gambling and other forms of private commercial gambling, and thereby minimizing
the social costs associated with those activities." (Dfts.' Br. at
17). Congressional findings and case law are offered in support of the propositions
that gambling "contributes to corruption and the growth of organized
crime" and "imposes a regressive tax on the poor..." (Dfts.'
Br. at 18, n.9 & 10). Although the government recognizes that it lacks
"unfettered discretion to choose between advertising restrictions and
equally (or more) effective non-speech related regulations[,]" 44 Liquormart,
Inc. v. Rhode Island, 116 S. Ct. 1495, it argues that generally the government
has a substantial interest in reducing the social ills of casino gambling,
Posadas de Puerto Rico Associates v. Tourism Co. of Puerto Rico, 478 U.S.
328, 106 S. Ct. 2968, 92 L.Ed.2d 266 (1986).
Plaintiffs recognize defendants' concerns over gambling, particularly compulsive
gambling, however, they state "[s]uch concerns are not sufficient to
warrant the federal regulation of gambling any more so than concerns about
overeating would justify federal regulation of the purchase and sale of
food." (Plfs.' Br. at 15). They conclude that the government failed
to demonstrate "any causal connection between casino gaming and the
social ills which the federal government seeks to prevent." Id.
(a)
The validity of the government's argument requires an examination of Posadas,
478 U.S. 328, 106 S. Ct. 2968, upon which they rely. In Posadas, the Supreme
Court analyzed Puerto Rico's Games of Chance Act of 1948 which
[L]egalizes certain forms of casino gambling in licensed places in order
to promote the development of tourism, but also provides that "[no]
gambling room shall be permitted to advertise or otherwise offer their facilities
to the public of Puerto Rico." Implementing regulations prohibit the
advertising of gambling parlors to the public in Puerto Rico but permit
restricted advertising through publicity media outside of Puerto Rico.
478 U.S. at 328, 106 S. Ct. at 2970. Upon review of Puerto Rico's history,
the Supreme Court recognized the island's longstanding attitude against
casino gambling, an activity which was prohibited for approximately the
first half of this century. 478 U.S. at 343, n. 8, 106 S. Ct. at 2978, n.
8. The Puerto Rican government firmly believed that advertising restrictions
were necessary to reduce casino gambling participation by the island's residents.
This interest was challenged by their desire to promote the island's economy
which relies significantly on the tourism industry. 478 U.S. at 344, 106
S. Ct. at 2978. The legislation was created to promote tourism through casino
advertising while restricting the flow of truthful information to its residents
with the view that such restrictions would aid in reducing the social ills
believed to be caused through gambling. Although the Supreme Court found
that the legislation equated to restrictions on commercial speech, it found
the legislation to be "no more extensive than necessary to serve the
government's interest." Id. Consequently, the decision in Posadas found
the challenged statute valid under Central Hudson: It was constitutional
for the Puerto Rican government to restrict commercial speech in an effort
to protect its residents from casino gambling.
The government here claims that the portion of Posadas which discusses the
second prong of the Central Hudson test should be read to confirm a general
policy that governmental interest in minimizing the social ills of gambling,
especially casino gambling, is a "substantial one." Posadas, 478
U.S. at 328, 106 S. Ct. at 2968. Its argument is based on the Supreme Court's
conclusion in Posadas that Puerto Rico had a substantial interest in reducing
the demand in casino gambling by its residents. That conclusion, however,
was formulated as a consequence of the Court's review of the particular
facts of that case together with Puerto Rican statutes and regulations restricting
advertising of casino gambling aimed at residents of Puerto Rico. Within
ten years of that decision, the court in 44 Liquormart rejected Posadas'
view of state discretion to suppress truthful, non misleading information
for paternalistic purposes, and found that in rendering its decision it
"erroneously performed the First Amendment analysis." 44 Liquormart,
116 S. Ct. at 1511. The Court in 44 Liquormart states:
Given our longstanding hostility to commercial speech regulation of this
type, Posadas clearly erred in concluding that it was "up to the legislature"
to choose suppression over a less speech-restrictive policy. The Posadas
majority's conclusion on that point cannot be reconciled with the unbroken
line of prior cases striking down similarly broad regulations on truthful,
nonmisleading advertising when non-speech-related alternatives were available
. . . [I]nstead, in keeping with our prior holdings, we conclude that a
state legislature does not have the broad discretion to suppress truthful
nonmisleading information for paternalistic purposes that the Posadas majority
was willing to tolerate.
Id. at 1511.3 The Court in 44 Liquormart resisted Rhode Island's attempt
to suppress truthful nonmisleading information for paternalistic purposes,
and under First Amendment analysis questioned the right of any legislature,
state or federal, to enact broad regulations on truthful, nonmisleading
advertising when non-speech-related alternatives are available.
Nevertheless, 44 Liquormart does not reject the Supreme Court's finding
that Puerto Rico has a substantial interest in reducing the demand in casino
gambling by residents. 116 S. Ct. 1495. Arguably, on that basis the government's
reliance on Posadas, 478 U.S. 328, 106 S. Ct. 2968, 92 L.Ed.2d 266, when
considered together with additional information, provides support for its
position that government intervention in reducing casino gaming will help
minimize the social ills of gaming. Here, for example, the government submitted
research regarding the psychological and pathological effect gambling has
on the public; state studies focusing on the impact of casino gaming on
crime; congressional hearings on national gambling impact and policy; newspaper
articles on gambling addictions; and, findings made by the President's Commission
on Organized Crime and Gambling-all of which do support its position that
the government has a substantial interest in protecting the public by reducing
participation in casino gaming.
However, the fact that 44 Liquormart focuses on regulations of advertisements
for alcoholic beverages does not preclude its applicability to other cases
dealing with commercial speech. See, e.g., Greater New Orleans Broadcasting
Assoc., et. al. v. United States, 69 F.3d 1296 (5th Cir. 1995), vacated,
117 S. Ct. 39, 136 L.Ed.2d 3 (1996) (remanded in light of 44 Liquormart,
Inc., 116 S. Ct. 1495).4 Consequently, where anti-casino advertising regulations
in effect touch on First Amendment protections as a means for protecting
its citizens from the social ills cultivated through casino gaming, the
holding in 44 Liquormart must be considered.
Plaintiffs point to the "broad exceptions" to the broadcast advertising
prohibition of § 1304, and assert two arguments. First, plaintiffs
contend "[T]hese exceptions contravene, rather than promote, any asserted
federal interest in supporting the policies of states that prohibit casino
gaming." (Plfs.' Br. at 17). Secondly, plaintiffs maintain that there
exists "no evidence" supporting the view that non-Indian gaming
activities "create greater social or economic harm than other gaming
activities conducted by Native Americans, states, charities, or governmental
organizations, which are not subject to the federal casino advertising ban."
(Plfs.' Br. at 18). They conclude "[T]he various statutory and regulatory
exceptions to the federal casino advertising ban also undermine the credibility
and substantiality of any asserted general welfare interest in discouraging
public participation in lotteries or casino gaming." (Plfs.' Br. at
17).
Plaintiffs' argument, concerning the exceptions, mirrors a portion of the
holding set forth by the Ninth Circuit in Valley Broadcasting Co., 820 F.
Supp. 519, aff'd. 107 F.3d 1328 (9th Cir. 1997). At the district court level
the government argued that the interest in banning the advertising of casino
gaming stemmed from its "desire to curtail the spread of organized
crime and the social costs of legalized gambling." 820 F. Supp. at
525. In response the district court noted
[T]o the extent casino gaming can be viewed as an attraction to elements
of organized crime defendants offer no evidence that such elements are any
more pervasive in casino gaming than in other forms of gaming for which
no advertising limitations are enforced by the FCC.
Similarly, the social costs associated with legalized gambling, while very
real, are hardly limited to casino gambling. They are common to all forms
of legalized gambling including state lotteries, Indian casinos, horse racing,
and charitable gambling. Id.
Here, the government did not show how casino gaming occurring in anti-casino
states pursuant to the exceptions is less likely to promote the social ills
advanced by casino gaming regulated by the FCC. It is illogical to believe
that non-FCC regulated gaming, including casino gaming, does not promote
the same social ills caused by FCC regulated gaming. Congress, in creating
the exceptions in § 1304 and its corresponding rules, did not suggest
that Native Americans, charities, states or government organizations cause
different social ills from those caused by regulated gaming.
(b)
The government advances federalism principles as its shield against the
argument concerning the undermining effects created by the exceptions to
§ 1304, stating "Congress may legitimately employ the Commerce
Clause to legislate against social ills, subject only to the requirement
that the regulated activities affect interstate commerce[,]" (Dfts.'
Br. at 20), and finds irrelevant that some states choose to encourage casino
gambling, i.e. New Jersey and Louisiana, while others choose to encourage
other forms of gambling covered by § 1304. The government concludes
"Congress's [sic] assessment of federal interests cannot be trumped
by a state's divergent assessment of its own interests[,] U.S. Const., Art.
VI, and Congress is therefore not obligated to defer to the social and economic
policies of individual states." (Dfts.' Br. at 21).
States have a substantial interest in regulating the health, safety, and
welfare of its citizens. Since anti-casino states cannot prevent broadcast
signals from crossing interstate lines, the interstate broadcasts of gaming
activities has caused Congress, under U.S. Const., Art. III § 8, to
attempt to regulate the broadcasting of "advertisements of or information
concern- ing any lottery, gift enterprise, or similar scheme." 18 U.S.C.
§ 1304. The federalism interest attempts to protect the choice of those
states, which reject the broadcasting of gaming activities within their
boarders. United States v. Edge Broadcasting Co., 509 U.S. 418, 113 S. Ct.
2696, 125 L.Ed.2d 345 (1993). As such, the government does have an interest
in exercising its commerce clause powers in a manner which protects a state's
choice to prevent or promote the broadcasting of information regarding gambling.
See Valley Broadcasting Co., 107 F.3d 1328. Nevertheless, the holding in
44 Liquormart, 116 S. Ct. 1495, alerts the courts that a government's substantial
interest in protecting its citizens from certain social ills does not preclude
a finding that a regulation infringes upon well-established constitutional
principles. Neither a state nor the federal government may surrender constitutional
rights, such as those embraced by the First Amendment, as a means of restricting
participation in certain activities on the premise that such regulations
constitutionally prohibit the conduct or activity they seek to control.
Indeed, under 44 Liquormart the Supreme Court recognizes a government's
ability to regulate activities regarded as a "vice" or as the
cause of certain "social ills[,]" but it rejects those regulations
imposing speech constraints, particularly where alternatives exist which
satisfy the same needs and achieve the same end. Id.
[W]e reject the assumption that words are necessarily less vital to freedom
than actions, or that logic somehow proves that the power to prohibit an
activity is necessarily "greater" than the power to suppress speech
about it . . . [T]he text of the First Amendment makes clear that the Constitution
presumes that attempts to regulate speech are more dangerous than attempts
to regulate conduct . . . [T]he First Amendment directs that government
may not suppress speech as easily as it may suppress conduct, and that speech
restrictions cannot be treated as simply another mean that the government
may use to achieve its ends.
116 S. Ct. at 1512.
Even where the evidence on record shows that a ban on advertising directly
advances a government's substantial interest, the government must further
demonstrate that the regulation it seeks to impose advances its interests
to a "material degree[,]" and that the ban is no more extensive
than necessary to serve the stated interest. Id. at 1499. Where a court
finds that other forms of regulations exist which direct social conduct
without surrendering society's First Amendment freedoms, the government
has failed to establish a "reasonable fit" between its regulation
affecting speech and its goal. Id. Accordingly, this court must turn to
the third and fourth prongs of Central Hudson, in order to determine whether
the government has shown that § 1304's advertising ban serves to significantly
reduce the social ills fostered through gaming activities.
2. Does the Statute and Corresponding Regulation Advance the Interest Asserted
or are Both More Extensive than Necessary to Serve that Interest?
The final two factors under Central Hudson "[i]nvolve a consideration
of the 'fit' between the legislature's ends and the means chosen to accomplish
those ends." Rubin v. Coors Brewing Company, 514 U.S. 476, 115 S. Ct.
1585, 131 L.Ed.2d 532 (1995). A regulation "may not be sustained if
it provides only ineffective or remote support for the government's purpose."
Central Hudson, 447 U.S. at 564, 100 S. Ct. at 2350. Moreover, regulations
which "indirectly advance" a state interest should also be struck.
Id. Hence, a court must carefully consider whether the "general application"
of the statute directly advances the government's interests. Valley Broadcasting
Co., 107 F.3d 1328. The government bears the burden of showing that the
challenged regulation advances its interest "in a direct and material
way." Edenfield v. Fane, 507 U.S. 761, 767, 113 S. Ct. 1792, 1799,
123 L.Ed.2d 543 (1993). "[M]ere speculation and conjecture" does
not satisfy the government's burden. 507 U.S. at 771, 113 S. Ct. at 1800.
The Edenfeld Court explains "[a] governmental body seeking to sustain
a restriction on commercial speech must demonstrate that the harms it recites
are real and that its restriction will in fact alleviate them to a material
degree." Id. In essence, the court must inquire whether the broadcasting
restrictions implemented by § 1304 "will significantly reduce"
public participation in gaming activities thereby enabling the government
to advance its interest "to a material degree." 44 Liquormart,
116 S. Ct. at 1499.
Here, the government argues that "[b]oth as a practical matter and
as a legal one" anticasino states such as Maryland, Pennsylvania and
Florida, need government assistance in order to protect their citizens from
commercial speech regarding casino activity transcending their borders.
(Dfts.' Br. at 22). It maintains that decreasing casino advertising will
reduce the demand for gambling, which in turn enables them to protect states'
policies regarding gambling. (Dfts.' Br. at 24). The government rejects
the view that § 1304 constitutes a "blanket prohibition"
on casino gambling advertising since it applies only to the broadcast media.
By finding that § 1304 does not equate to a "complete" ban,
the government finds it unnecessary to follow the holding in 44 Liquormart,
116 S. Ct. 1495, which mandates consideration of the effectiveness of related
alternatives.
According to the government § 1304 "goes no further than necessary"
to protect states' policies against gambling and to discourage casino gambling
participation. (Dfts.' Br. at 28-29). In effect § 1304 enables the
government to insulate non-casino states from casino advertising without
prohibiting advertising in those states permitting casino gambling. Thus,
the government believes that § 1304 provides an effective means for
handling problems associated with gambling, such as compulsive gambling,
compared to other regulatory alternatives.
In contrast, plaintiffs assert that the government failed to meet its burden,
that is, they failed to show the federal casino advertising ban "significantly
advances the federal interest in favoring the policies of anti-gambling
states or reduces the public demand for lawful casino gaming activities."
(Plfs.' Br. at 19). Plaintiffs reject the government's attempts to distinguish
the
commercial speech analysis in 44 Liquormart, from the issues here, and assert
that
[R]ather than restricting commercial speech, the federal government alternatively
could choose to regulate casino gaming directly, impose a direct tax on
participation in casino gaming, implement an educational program to discourage
public participation in casino gaming, or provide anti-gambling states with
additional funding to support their efforts to discourage casino gaming.
(Plfs.' Br. at 24). Citing to Rubin v. Coors Brewing Co., 514 U.S. 476,
115 S. Ct. 1585, 131 L.Ed.2d 532 (1995),5 as support, they contend that
because the regulatory scheme at issue "is replete with numerous exceptions
and contradictory regulations" this court must find that it violates
the First Amendment. (Plfs.' Br. at 19). Similarly, given the number of
exceptions, "the Defendants cannot plausibly argue that the federal
casino advertising ban effectively shields compulsive gamblers or anyone
else from the 'atmosphere' of casino gaming." The defense "[i]mproperly
assumes that a federal ban on commercial speech may be justified by a federal
interest in assisting states in their efforts to suppress such speech."
(Plfs.' Br. at 25).
The government suggests that restricting the ability to advertise gaming
activities dissuades society from participating in such activities. It contends,
therefore, that the restriction significantly advances its ability to both
protect the interest of anti-casino states, and decrease the negative impact
generated through gambling activities upon individuals, and consequently,
society at large. Reason dictates that in today's society, television and
radio advertising is perhaps the most lucrative means for promoting business
activities. In addition, research supports the conclusion that gaming activity
inevitably fosters social problems such as gambling addictions, and perhaps
even violence. It, therefore, would seem reasonable to assume that the exceptions
to § 1304 represent justified censorship of nonmisleading information
which in turn satisfies the third prong of the Central Hudson test. However,
upon closer review, the government's argument concerning its need to ban
casino advertising to curtail the evils promoted through gambling activities
is analogous to Rhode Island's view that censoring all advertisements that
contain accurate and nonmisleading information about liquor sales advocates
temperance and reduces consumption. Rhode Island sought to modify behavior
through speech regulation. Section 1304 seeks to direct social behavior
by banning truthful information.6 This court is informed by the reasoning
and direction of 44 Liquormart, 116 S. Ct. 1495. As a result, the government
in this case must be subjected to the same level of scrutiny, recognizing,
of course, that the speech prohibitions it seeks to promote usually do not
survive constitutional analysis.
[B]ans that target truthful, nonmisleading commercial messages rarely protect
consumers from such harms. Instead, such bans often serve only to obscure
an "underlying governmental policy" that could be implemented
without regulating speech.
44 Liquormart, 116 S. Ct. at 1508 (quoting Central Hudson, 447 U.S. at 566,
n. 9, 100 S. Ct. at 2351, n. 9).7
Here, notwithstanding the articles and studies submitted, the government
provides no evidentiary support beyond a mere assumption, that § 1304's
commercial ban on gaming advertising will significantly reduce gambling
addiction or violence. Also, of equal concern is the manner in which the
underlying governmental policy, banning nonmisleading commercial messages
about gaming activities from the public, is subverted by the exceptions
to § 1304. The exceptions allow the same activities the government
believes cause significant public harm. Even though there is merit for allowing
certain groups, such as the Native Americans, to increase their revenues
by allowing them to promote casino activities, it does not follow that a
blanket prohibition against truthful, nonmisleading speech about the same
lawful activity by non-Indian casinos is the only means by which the government
can reduce the feared social ills caused by public participation in gaming
activities. Therefore, in light of the alternatives that are possible, it
is appropriate to hold that § 1304's blanket ban on truthful and non-misleading
advertisements of gaming activities fails constitutional muster. This conclusion
does not suggest that the government lacks a legitimate interest in assisting
states in confronting the social problems which may inevitably develop.
It means that the government may not promote legislation which infringes
upon the First Amendment, as a means of suppressing conduct it permits,
rather than finding ways to restrict the conduct.
By allowing the government to promote § 1304's advertising ban of truthful
information this court would be enabling the government to advance a regulation
which is more extensive than necessary to serve the government's interest
in protecting non-casino states from the broadcasting of casino advertisements.
Close analysis of the evidence on record further dictates that the numerous
exceptions permitted by the regulations defeat the government's ability
to successfully maintain that the challenged regulation directly advances
the government's interests in protecting society from the social problems
promoted through gaming activities. As a result, the government has failed
to show that the challenged regulation is in harmony with 44 Liquormart,
116 S. Ct. 1495, and consequently, has failed to satisfy the last two requirements
of the Central Hudson test.
IV. CONCLUSION
Accordingly, defendant's motion for summary judgment is denied, and plaintiff's
cross-motion is granted. In addition, this court declares that the challenged
statute and corresponding regulations are an unconstitutional infringement
of plaintiffs' First Amendment rights.
An appropriate Order will be entered.
/s/ JOSEPH H. RODRIGUEZ
JOSEPH H. RODRIGUEZ
U.S.D.J.
Dated: December 19, 1997
APPENDIX B
UNITED STATES DISTRICT COURT
DISTRICT OF NEW JERSEY
Civil Action No. 96-4911
PLAYERS INTERNATIONAL, INC., ET AL., PLAINTIFFS
v.
UNITED STATES, ET AL.
[Filed: Dec. 19 1997]
AMENDED ORDER
Before: HON. JOSEPH H. RODRIQUEZ
For the reason set forth in the court's opinion filed even date,
IT IS on this 19th day of December, 1997 ORDERED that defendant's motion
for Summary Judgement is DENIED;
and
IT IS FURTHER ORDERED that plaintiffs' cross -motion for Summary Judgment
is GRANTED and
IT IS FURTHER ORDERED that Title 18 U.S.C. Section 1304 and its companion
regulation, 47 C.F.R.
Section 73.12, unconstitutionally infringe upon plaintiffs' First Amendment
rights.
/s/ JOSEPH H. RODRIGUEZ
JOSEPH H. RODRIGUEZ
U.S.D.J.
APPENDIX C
UNITED STATES DISTRICT COURT
DISTRICT OF NEW JERSEY
Civil Action No. 96-CV-4911 (IHR)
PLAYERS INTERNATIONAL, INC., ET AL., PLAINTIFFS
v.
UNITED STATES, ET AL.
ORDER
On December 19, 1997, this court in Players International v. U.S.-F.Supp.-,
1997 WL 780942 (D.N.J., Dec. 19, 1997), declared Title 18 U.S.C. §
1304, and its corresponding regulation 47 C.F.R. § 73.121 unconstitutional.
Shortly after this declaratory judgment was issued, the government announced
that it would not enforce the regulation in New Jersey, thus rendering a
direct opinion with respect to an injunction moot. On March 31, 1998, an
Order to Show cause was heard before this court in which plaintiffs petitioned
for a nationwide injunction enjoining the government from enforcing 18 U.S.C.§
1304, and consequently, 47 C.F.R.§ 73.121. Plaintiffs contend that
absent a nationwide injunction they are prevented from exercising the First
Amendment rights recently outlined by this court.1
I. Statutory Authority
Fed. R.Civ. P. 65(d) provides:
Every order granting an injunction and every restraining order shall set
forth the reasons for this issuance; shall be specific in terms; shall describe
it reasonable detail, and not by reference to the complaint or the document,
the act or acts sought to be restrained; and is binding only upon the parties
to the action, their officers, agents, servants, employees, and attorneys,
and upon those persons in active concert or participation with them who
receive actual notice of the order by personal service or otherwise.
II. Argument and Analysis
Absent a nationwide injunction plaintiffs contend that they are prevented
from exercising the First Amendment rights recently outlined by this court.2
This belief is based in part on the FCC's public announcement that it will
continue vigorously enforce 18 U.S.C. § 1304 and 47 C.F.R. § 73.1211.3
The government rejects this contention stating that it has voluntarily suspended
its enforcement of this regulation in the District of New Jersey pending
appellate review. Similarly, the government suspended enforcement within
the geographical jurisdiction of the Ninth Circuit review of Valley Broadcasting.
The government asserts that because the constitutionality of section 1304
is being litigated in various courts throughout the country it would be
"inappropriate" for this court to issue a nationwide injunction.
(Dft's Br. At 2). It is its position that the "prudent course is to
allow ongoing litigation to continue its course, with the expectation that
the Supreme Court will ultimately determine the statute's constitutionally."
The parties do not dispute that within New Jersey this court has personal
jurisdiction over the FCC. Morever, personal jurisdiction is not effaced
simply by a party leaving the state in which it was enjoined from undertaking
certain actions. See Leman v. Krentler-Arnold Hinge Last Co., 284 U.S. 448
(1932). The question remains, however, whether this court is empowered with
the authority to enjoin the FCC outside of New Jersey. The issue is not
easily resolved.
A court's power to issue injunctive relief is well settled, United States
v. United Mine Workers, 330 U.S. 258 (1947), and the mandate of an injunction
issued by a federal district court runs nationwide, Leman, 284 U.S. at 451-3.
In addition to the court's power to bind the parties to the original action
lies the authority to also bind non-parties who act with the enjoined party.
Fed. R.Civ. P.65; Ex Party Lennon, 166 U.S. 548, 554 (1897) ("[T]he
fact that petitioner was not a party to such suit, nor served with process
or subpoena, nor had notice of the application made by the complainant for
the mandatory injunction, nor was served by the officers of the court with
such injunction, are immaterial so long as it was made to appear that he
had notice of the issuing of an injunction by the court.") accord Waffenschmidt
v. Mackay, 763 F.2d 711 (1985); McGraw-Edison Co. v. Preformed Line Products
co., 362 F.2d 339 (9th Cir. 1996); Alemite MFG. Corp v. Staff, 42 F.2d 832
(2d Cir. 1930). Nevertheless, the courts may not grant an enforcement order
or injunction so broad as to make punishable the conduct of persons who
act independently and whose rights have not been adjudged according to law.
Chase National Bank v. Norwalk, 291 U.S. 431 (1934). Simply stated, "a
courts" powers are limited to those over whom it gets personal service,
and who therefore can have their day in court." Alemire Mfg. Corp.,
42 F.2d 711 (1985)(citing Ex parte Lennon, 166 U.S. at 555). Moreover, plaintiffs
understand that the Declaratory Judgment Act, 28 U.S.C. § 2202, "expressly
empowers" this court to grant nationwide injunctive relief. The Act
specifically provides that "[f]urther necessary or proper relief based
on a declaratory judgment or decree may be granted . . . against any adverse
party whose rights have been determined by such judgment[,]" consequently,
plaintiffs propose the injunctive relief falls within the meaning of the
Act. Notably, a declaratory judgment can be used as predicate to further
relief, including an injunction. Powell v. McCormack, 395 U.S. 486 (1969);
Doe v. Gallinot, 657 F.2d 1017 (9th Cir. 1981) (Upon declaring involuntary
commitment scheme unconstitutional on its face, district court was empowered
to grant further necessary or proper relief, and since challenged provisions
were not unconstitutional as to involuntary detainee alone, but as to any
to whom they might be applied, it was not an abuse of discretion to enjoin
officials and employees of California State Department of Mental health
from applying the scheme.).
The government, unlike private litigants, is often involved in defending
matters of constitutional dimension, involving legal questions of substantial
public importance. Consequently, when our courts have reviewed cases involving
the government as a party to a suit, the courts have been hesitant to issue
a rule which would thwart the development of important questions of law
by "freezing the first final decision rendered on a particular legal
issue[.]" United States v. Mendoza, 464 U.S. 154 (1984). In fact, in
cases involving important questions of substantial public importance the
Supreme Court has emphasized the benefit it receives from permitting several
courts of appeals to explore a difficult question before granting certiorari.
Id. at 160 (citations omitted). For example, although the Supreme Court
has ruled in favor of applying doctrines of res judicata and collateral
estoppel against the government, United States v. Stauffer Chemical Co.,
464 U.S. 165 (1983), it recognized that absent mutuality a court should
not freeze the development of laws, Mendoza, 464 U.S. at 155.
A review of Supreme Court decisions evidences its inclination to allow several
court of appeals to explore a difficult legal issue. See eg., Regions Hospital
v. Shalala, 1998 WL 71823; Hudson v. United States, 118 S. Ct. 488 (1997);
Salinas v. United States, 118 S. Ct. 469 (19997); E.I. duPont de Nemours
& Co. v. Train, 430 U.S. 112 (1977); California v. Yamasaki, 442 U.S.
682 (1979). This inclination is also evidenced in matters involving administrative
agency action where there is a conflict in practice between circuits. See,
eg. Regal Knitwear Co. v. National Labor Relations Board, 324 U.S. 9 (1945).
Such a dispute does not exists among the circuits with regards to the regulation
at issue before this court. The potential for conflicting views was delayed
by the Supreme Court's decision to vacate Greater New Orleans Broadcasting
Assoc., et al.v. United States, 69 F.3d 1296 (5th Cir. 1995), in light of
44 Liquormart Inc., v. Rhode Island 116 S. Ct. 1495 (1996).
The recent decision to deny review of the Ninth Circuit in United States
v. Valley Broadcasting together with its decision to vacate the Fifth Circuit
decision engenders the assumption that the decision rendered by the Ninth
Circuit, and subsequently by this court, are enforceable as against the
FCC. Indeed, if the plaintiffs herein were litigating the same matters in
other jurisdictions, they would be victimized by burdensome re-litigation,
which is contrary to the courts' on-going promotion of judicial economy.
See Parklane Hosiery Co. v. Shore, 439 U.S. 322 (1979). Presumably, if the
parties to this suit were private, then an injunctive order would be appropriate,
and a violation thereto would be cognizable in this court regardless of
where a violation occurs. Accord Heyman v. Kline, 444 F.2d 65 (2d Cir. 1971).
III. Conclusion
In light of the issues raised and the arguments made, it is on this 1st
day of April 1998, ORDERED:
That the decision that Title 18 U.S.C. Section 1304 and its companion regulation,
47 C.F.R. Section 73.12, unconstitutional infringe upon plaintiffs' First
Amendment rights is final, and ripe for appeal to the Third Circuit. The
issue of an injunction was rendered moot when the government agreed not
to enforce the statute and its corresponding regulation in New Jersey; and
That the decision holding Title 18 U.S.C. Section 1304 and 47 C.F.R. Section
73.12 unconstitutional in effect enjoins the Federal Communications Commission
from enforcing this regulation within the district court's jurisdiction
against plaintiffs or any person similarly situated;
That because this legal action involves a question of substantial public
importance, the request for a national injunction is DENIED; and further,
That in finding the statute and its corresponding regulation unconstitutional,
any request for a stay would be inappropriate. The government has not raised
sufficient justification necessary to a stay under the circumstances of
this case. See Atl Coast Demolition v. Bd. Of Chosen Freeholders, 112 F.3d
652 (3d Cir. 1997).
/s/ JOSEPH H. RODRIGUEZ
JOSEPH H. RODRIGUEZ
U.S.D.J.
APPENDIX D
UNITED STATES DISTRICT COURT
DISTRICT OF NEW JERSEY
Civil Action No. 96-4911
PLAYERS INTERNATIONAL, INC., PLAYERS LAKE CHARLES, LLC, PLAYERS STAR PARTNERSHIP,
SOUTHERN ILLINOIS RIVERBOAT/CASINO CRUISES, INC., NATIONAL ASSOCIATION OF
BROADCASTERS, TEXAS ASSOCIATION OF BROADCASTERS, NEW JERSEY BROADCASTERS
ASSOCIATION, MISSISSIPPI ASSOCIATION OF BROADCASTERS, LOUISIANA ASSOCIATION
OF BROADCASTERS, MISSOURI BROADCASTERS ASSOCIATION, WEST VIRGINIA BROADCASTERS
ASSOCIATION, MASSACHUSETTS BROADCASTERS ASSOCIATION, INC., NEW HAMPSHIRE
ASSOCIATION OF BROADCASTERS, INC., ILLINOIS BROADCASTERS ASSOCIATION, H
& D BROADCASTING LIMITED PARTNERSHIP, RARITAN VALLEY BROADCASTING CO.,
INC., PLAINTIFFS
v.
UNITED STATES OF AMERICA AND FEDERAL
COMMUNICATIONS COMMISSION, DEFENDANTS
NOTICE OF APPEAL
Before: HON. JOSEPH H. RODRIGUEZ
NOTICE is hereby give that defendants, United States of America an the Federal
Communications Commission, appeal to the United States Court of Appeal for
the Third Circuit from the following orders entered in this action: (1)
the Order, dated December 16, 1997, declaring 18 U.S.C. § 1304 and
47 C.F.R. § 73.12 unconstitutional, and (2) the Amended Order, dated
December 19, 1997, granting plaintiffs' cross-motion for summary judgment,
denying defendants' motion for summary judgment, and declaring 18 U.S.C.
§ 1304 and 47 C.F.R. § 73.12 unconstitutional.
Dated: February 13, 1998
Respectfully submitted,
FRANK W. HUNGER
Assistant Attorney General
FAITH S. HOCHBER
United States Attorney
LOUIS J. BIZZARRI
Assistant U.S. Attorney
Of Counsel:
/s/ THEODORE C. HIRT
JOEL MARCUS THEODORE C. HIRT
Federal Communica- ELIZABETH J. SHAPIRO
tions Commission U.S. Department of Justice
Washington, D.C. 20554 Civil Division, Room 988
901 E Street, N.W.
Washington, D.C. 10530
Telephone: (202) 514-5302
Attorneys for defendant
United States and Federal
Communications Commis sion
UNITED STATES DISTRICT COURT
DISTRICT OF NEW JERSEY
Civil Action No. 96-4911
PLAYERS INTERNATIONAL, INC., PLAYERS LAKE CHARLES, LLC, PLAYERS STAR PARTNERSHIP,
SOUTHERN ILLINOIS RIVERBOAT/CASINO CRUISES, INC., NATIONAL ASSOCIATION OF
BROADCASTERS, TEXAS ASSOCIATION OF BROADCASTERS, NEW JERSEY BROADCASTERS
ASSOCIATION, MISSISSIPPI ASSOCIATION OF BROADCASTERS, LOUISIANA ASSOCIATION
OF BROADCASTERS, MISSOURI BROADCASTERS ASSOCIATION, WEST VIRGINIA BROADCASTERS
ASSOCIATION, MASSACHUSETTS BROADCASTERS ASSOCIATION, INC., NEW HAMPSHIRE
ASSOCIATION OF BROADCASTERS, INC., ILLINOIS BROADCASTERS ASSOCIATION, H
& D BROADCASTING LIMITED PARTNERSHIP, RARITAN VALLEY BROADCASTING CO.,
INC., PLAINTIFFS
v.
UNITED STATES OF AMERICA AND FEDERAL
COMMUNICATIONS COMMISSION, DEFENDANTS
NOTICE OF APPEAL
Before: HON. JOSEPH H. RODRIGUEZ
NOTICE is hereby give that defendants, United States of America an the Federal
Communications Commission, appeal to the United States Court of Appeal for
the Third Circuit from the following orders entered in this action: (1)
the Order of the district court, dated April 1, 1998, and (2) the Order
of December 19, 1998 referenced in the April 1st Order..
Dated: April 24, 1998
Respectfully submitted,
FRANK W. HUNGER
Assistant Attorney General
FAITH S. HOCHBER
United States Attorney
LOUIS J. BIZZARRI
Assistant U.S. Attorney
Of Counsel:
/s/ THEODORE C. HIRT
JOEL MARCUS THEODORE C. HIRT
Federal Communica- ELIZABETH J. SHAPIRO
tions Commission U.S. Department of Justice
Washington, D.C. 20554 Civil Division, Room 988
901 E Street, N.W.
Washington, D.C. 10530
Telephone: (202) 514-5302
Attorneys for defendant
United States and Federal
Communications Commis sion
1 Because the language of 47 C.F.R. § 73.1211(a) is substantially identical
to 18 U.S.C. § 1304, the bulk of this opinion will generally refer
to § 1304.
2 Presently plaintiffs are not being subjected to prosecution, however,
because they have demonstrated a "reasonable threat of prosecution
for conduct allegedly protected by the Constitution," they have standing
to adjudicate this case. Ohio Civil Rights Comm'n v. Dayton Christian Schools,
Inc., 477 U.S. 619, 106 S. Ct. 2718, 91 L.Ed.2d 512 (1986); see also Valley
Broadcasting Co. v. United States, 107 F.3d 1328 (9th Cir. 1997).
3 In 1973 the Supreme Court found that commercial speech was entitled to
First Amendment protection. Bigelow v. Virginia, 421 U.S. 809, 95 S. Ct.
2222, 44 L.Ed.2d 600 (1975). This holding, however, did not reverse its
decision in Pittsburgh Press Co. v. Pittsburgh Comm'n on Human Relations,
413 U.S. 376, 93 S. Ct. 2553, 37 L.Ed.2d 669 (1973), wherein the Court ruled
that First Amendment protection was not afforded to commercial speech about
unlawful activities. Case law also dictates that a State may restrict commercial
advertising which exert "undue influence" over consumers, Bates
v. State Bar of Arizona, 433 U.S. 350, 97 S. Ct. 2691, 53 L.Ed.2d 810 (1977),
but regulations imposed by States completely banning all promotional advertising
will trigger heightened First Amendment concerns, and therefore must be
reviewed with "special care[,]." 44 Liquormart, Inc., 116 S. Ct.
at 1504.
4 In Greater New Orleans Broadcasting Assoc., et. al. v. United States,
69 F.3d 1296 (5th Cir. 1995), vacated, 117 S. Ct. 39, 136 L.Ed.2d 3 (1996),
a Broadcasters association sued the federal government and the FCC seeking
declaratory and injunctive relief permitting them to broadcast advertisements
for legal gambling in area casinos despite the federal restrictions set
forth under 18 U.S.C.A. § 1304 and its corresponding regulations. The
Court of Appeals found that the challenged statute constitutionally restricted
commercial speech with respect to casino gambling advertising, and held
that the statute directly advanced the government's interest in discouraging
gambling, notwithstanding the restrictions on commercial speech, and the
numerous exceptions. However, the Supreme Court vacated the opinion and
instructed the Court of Appeals to further consider the case under 44 Liquormart,
Inc., 116 S. Ct. 1495.
5 The Court in Rubin v. Coors Brewing Co., was faced with the challenge
of determining the constitutionality of a regulation which prohibited beer
labels from displaying alcohol content. 514 U.S. 476, 115 S. Ct. 1585. Relying
on Posadas, 478 U.S. 328, 341, 106 S. Ct. 2968, 2976, the government in
Rubin justified the banning of truthful information claiming that the regulations
protected citizens by preventing brewers from "competing on the basis
of alcoholic strength, which could lead to greater alcoholism and its attendant
social costs." 514 U.S. at 476, 115 S. Ct. at 1587. Similar to this
case, the government in Rubin attempted to persuade the Court that the regulations
served to decrease social problems, and it urged the Court to "turn
to history as a guide." 514 U.S. at 487, 115 S. Ct. at 1592. However,
the Court concluded:
The failure to prohibit the disclosure of alcohol content in advertising,
which would seem to constitute a more influential weapon in any strength
war than labels, makes no rational sense if the government's true aim is
to suppress strength wars.
514 U.S. at 488, 115 S. Ct. at 1592.
6 Rhode Island's regulation was struck because the state failed to present
any evidentiary support that its speech prohibitions served to significantly
reduce the market-wide consumption of alcohol. 44 Liquormart, 116 S. Ct.
at 1509.
7 The Court continues
[P]recisely because bans against truthful, nonmisleading commercial speech
rarely seek to protect consumers from either deception or overreaching,
they usually rest solely on the offensive assumption that the public will
respond "irrationally" to the truth.
44 Liquormart, 116 S .Ct. at 1508 (quoting Linmark Assoc. Inc. v. Willingboro,
431 U.S. 85, 96, 97 S. Ct. 1614, 1620, 52 L.Ed.2d 155 (1977)).
1 At the time the Order to Show Cause was scheduled, and the briefs submitted,
the Supreme Court had yet to issue its decision to deny review of the Ninth
Circuit holding in Valley Broadcasting Co. v. United States, 107 F.3d 1328
(9th Cir. 1997).
2 In a signed declaration, Catherine A. Walker, vice-president and General
Manager of Players Lake Charles, states that "[b]ecause of continued
threat of enforcement. . . Players Lake Charles has been unable to purchase
advertising time for the purpose of advertising Players Lake Charles' commercial
casino gaming operations, located in Lake Charles, Louisiana."
3 The FCC public announcement states in part:
After consultation with the Department of Justice, the Commission has decided,
consistent with its response to a similar case in the Ninth Circuit, Valley
Broadcasting v. United States, 107 F.3d 1328 (9th Cir. 1997), that it will
not enforce the ban on the broadcast of lottery information against stations
licensed to communities in New Jersey. . . [W]e caution broadcaster that
they should ensure that the broadcast of information regarding lotteries
is not prohibited or otherwise restricted by New Jersey state law.
25a