Former Owner Of The Property Known As The Third Street Flea Market Pleads Guilty
Memphis, TN - Fred Thomas Goodfellow, age 71, of Memphis, Tennessee pled guilty on June
14, 2012, facilitation of the sale of smuggled goods, in violation of 18 U.S.C. § 545, announced
Edward L. Stanton, III, United States Attorney for the Western District of Tennessee; Raymond
R. Parmer Jr., Special Agent in Charge of U.S. Immigration and Customs Enforcement’s (ICE)
Homeland Security Investigations (HSI) New Orleans Office; and Keith Morris, Inspector in
Charge of the Atlanta Division, of the United States Postal Inspection Service.
According to the criminal information filed in U.S. District Court, and the statement of facts
made by Assistant United States Attorney Brian K. Coleman to U.S. District Judge Samuel H.
Mays, Jr., Goodfellow was the owner and operator of the Southwest Flea Market, a.k.a. the Third
Street Flea Market, located at 4233 S. Third Street, Memphis, Tennessee. On January 28, 2011,
Goodfellow knowingly facilitated the sale of at least 42 counterfeit Rolex watches at the flea
On that date, Goodfellow met with two undercover officers who were posing to be vendors
interested in selling imitation Rolex watches at the flea market. Goodfellow knowingly agreed to
allow the undercover officers to rent a booth to sell the counterfeit watches to the public after
receiving cease and desist letters from the copyright holders. Goodfellow also accepted an
imitation Rolex watch from one of the undercover officers as a gift. Subsequent to Goodfellow’s
arrest, approximately 40 fake Rolex watches were recovered in relation to the investigation. If
authentic, the watches would have had an approximate value of $400,000. Pursuant to a plea
agreement and settlement with the United States, Goodfellow forfeited all interest in the flea
Goodfellow is scheduled to appear before U.S. District Judge Mays for sentencing on September
27, 2012 at 2:00 p.m. He faces up to 20 years imprisonment and a $250,000 fine.
“The Southwest Flea Market, also known as the Third Street Flea Market, was not only an
eyesore but a nuisance to residents living in the Westwood area of Memphis,” said United States
Attorney Edward L. Stanton, III. “The market was notorious for selling counterfeit merchandise,
and former owner Fred Goodfellow had received numerous cease and desist letters from various
trademark holders since 2008. Our office will continue to work with our federal, state, and local
law enforcement partners to prosecute to the fullest extent of the law those who perpetrate
intellectual property crimes and blatantly disregard federal law in the manner that Goodfellow
“Mr. Goodfellow stood at the top of the pyramid in a massive counterfeit goods scheme that
defrauded U.S. and foreign corporations out of tens of millions of dollars,” said Raymond R.
Parmer Jr., special agent in charge of HSI New Orleans. “In just two days, we seized more than
121,000 counterfeit items that were for sale at Mr. Goodfellow’s flea market, a staggering
amount of substandard merchandise that likely would have spread out across the southeastern
United States. Thanks to the hard work of HSI agents, working alongside the Shelby County
Sheriff’s Office, the Memphis Police Department, the U.S. Postal Inspection Service, and of
course, the US Attorney’s Office, this significant criminal enterprise was permanently
dismantled.” Parmer oversees HSI activities in Tennessee, Louisiana, Arkansas, Alabama and
Inspector in Charge Keith Morris of the Atlanta Division of the United States Postal Inspection
Service said, “This is a textbook example of solid police work and teamwork on everyone’s part.
We are proud to have protected American companies and consumers from these conniving
counterfeiters. These crimes cause considerable financial damage to legitimate companies and
ultimately to the American consumer.”
This case is being investigated by U.S. Immigration and Customs Enforcement’s (ICE)
Homeland Security Investigations (HSI), U.S. Postal Inspection Service, Shelby County Sheriff’s
Office and the Memphis Police Department. This case is being prosecuted by Assistant United
States Attorney Brian K. Coleman on behalf of the government.