FOR IMMEDIATE RELEASE AT
THURSDAY, OCTOBER 24, 1996 (202) 616-2771
TDD (202) 514-1888
JUSTICE DEPARTMENT REQUIRES BOSTON-BASED AMERICAN RADIO
SYSTEMS CORP.
TO DIVEST THREE ROCHESTER, NEW YORK RADIO STATIONS
First Challenge Ever of a Radio Joint Sales Agreement
WASHINGTON, D.C. -- The Department of Justice today
reached a settlement with one of the nation's largest radio
station owners--American Radio Systems Corp.--allowing the
company to purchase two Rochester, New York radio stations as
long as it divests three other Rochester stations. The
Department also required the company to terminate a joint sales
agreement with another Rochester radio station. The state of New
York joined in the case.
This marks the first time the Department has ever
challenged a joint sales agreement, or JSA. A JSA gives one
radio station the right to price and sell all of the advertising
time of another station.
This is the second case in which the Department's
Antitrust Division has required merging radio station companies
to restructure their deals since passage of the 1996
Telecommunications Act.
"The Antitrust Division will vigorously ensure
that consolidation doesn't lead to market domination in the radio
industry," said Joel I. Klein, Acting Assistant Attorney
General in charge of the Department's Antitrust Division.
"Competition helped make radio an effective and affordable
advertising medium, and we intend to keep it that way."
Since the Boston-based American Radio has agreed to
restructure its deal, the company will be permitted to go forward
with plans to acquire two out of the four stations it originally
intended to purchase in Rochester.
The Department and the New York Attorney General's
office said that American Radio's proposed acquisition of four
Rochester radio stations owned by The Lincoln Group L.P.,
together with the joint sales agreement, would have given it
control over more than 60 percent of the sales of radio
advertising time in the city. This would have enabled American
Radio to increase prices to advertisers and to substantially
reduce competition in the $32 million Rochester radio advertising
market.
The restructured arrangement will preserve competition
among Rochester radio stations, benefiting both advertisers and
consumers.
The Department's Antitrust Division and the Attorney
General of New York, Dennis C. Vacco, today filed a civil suit in
U.S. District Court in Washington, D.C. to block American Radio's
original deal with the Syracuse, New York-based Lincoln Group and
end the joint sales agreement with the East Rochester, New York-based Great Lakes Wireless
Talking Machine LLC. At the same
time, the Department and the state of New York filed a proposed
settlement that, if approved by the court, would settle the suit.
The Department said that the radio industry is in the
midst of rapid consolidation following passage of the
Telecommunications Reform Act of 1996, which relaxed previous
limits on radio station ownership. Although the Act removed
certain limits, it explicitly acknowledged the role of antitrust
enforcement, explaining that "nothing in this Act... shall be
construed to modify, impair, or supersede the applicability of
any of the antitrust laws."
The proposed settlement calls for American Radio to
divest WHAM-AM, Rochester's most popular station, WVOR-FM, a
direct format competitor to American Radio's WRMM-FM, and WCMF-AM, to one or more
independent buyers.
Under the restructured deal, American Radio will own
WCMF-FM, WPXY-FM, WRMM-FM and WHTK-AM, which together account for
about 40 percent of Rochester's radio advertising revenues.
The settlement also requires American Radio to
terminate a joint sales agreement, which gives American Radio the
exclusive right to price and sell all the advertising time of a
direct competitor, Great Lakes' WNVE-FM. The Department's
complaint said that American Radio's joint sales agreement with
WNVE-FM constitutes an illegal restraint of trade in violation of
the Sherman Act.
"From the consumer's point of view, there is
nothing good about this joint sales agreement," said Klein.
"It simply eliminates price competition between two radio
stations without creating any procompetitive benefits for
consumers."
In August, the Department required Jacor Communications
Inc. and Citicasters Inc. to divest a key radio station, WKRQ-FM,
in Cincinnati before permitting them to proceed with their
merger. That settlement is pending before the court.
As required by the Tunney Act, the proposed consent
decree will be published in the Federal Register, together with
the Department's competitive impact statement. Any person may
submit written comments concerning the proposed consent decree
during a 60-day comment period to Craig W. Conrath, Chief, Merger
Task Force, Antitrust Division, U.S. Department of Justice, Suite
4000, 1401 H Street N.W., Washington, D.C. 20005,
telephone (202) 307-0001.
At the conclusion of the 60-day comment period, the
federal district court in Washington, D.C. may enter the consent
decree upon finding that it serves the public interest.
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96-526