FOR IMMEDIATE RELEASE AT
FRIDAY, SEPTEMBER 13, 1996 (202) 616-2771
TDD (202) 514-1888
JUSTICE DEPARTMENT AND TEXAS ATTORNEY GENERAL REQUIRE
RESTRUCTURING OF TORTILLA FLOUR MERGER
Restructured Deal Preserves Competition Between
Tortilla Flour Producers in the United States
WASHINGTON, D.C. -- In a joint antitrust settlement, the
Department of Justice and the Texas Attorney General's Office
today cleared a $280 million deal between America's two largest
tortilla flour manufacturers after the companies agreed to divest
a flour mill in the Texas panhandle.
As a result of the restructuring, Archer-Daniels-Midland Co.
will be permitted to acquire 22 percent of Gruma S.A. de C.V.
stock, and will have to sell its masa flour mill in Muleshoe,
Texas. The two companies will also be able to form a partnership
to combine their U.S. masa flour milling operations.
Masa flour is produced by the milling of cooked whole-kernel
corn, and is the primary ingredient in corn tortillas, taco
shells and tortilla chips. More than one billion pounds of masa
flour are produced annually in the U.S., with a wholesale value
of between $200 million and $300 million.
Joel I. Klein, Acting Assistant Attorney General in charge
of the Department's Antitrust Division, said, "Without this
settlement, consumers would pay more for tortillas, chips, and
other products because a single dominant firm would have been
able to raise prices of masa flour, an essential ingredient."
As originally structured, ADM and Gruma would have merged
the six domestic masa flour mills of the two firms, creating a
single, dominant firm.
Approval of the deal is conditioned on the sale of ADM's
masa flour mill in Muleshoe, Texas to Minsa S.A. de C.V., a masa
flour producer currently operating mills in Red Oak, Iowa and
Mexico. The sale of the Texas mill will ensure that the masa
flour market in the United States remains competitive.
Gruma, a Mexican corporation, is the world's largest
producer of masa flour. It conducts its U.S. masa flour business
through its Azteca Milling Division, which produces masa flour at
mills in Texas and Indiana.
ADM, based in Decatur, Illinois, produces masa flour through
its Valley Grain Division, with mills in Texas, Kentucky and
California. ADM is the second largest masa flour producer in the
United States.
Minsa, the purchaser of the Muleshoe mill, has only recently
begun producing masa flour in the U.S., but has extensive
experience producing masa flour at its mills in Mexico. Minsa
produces approximately one-quarter of the masa flour produced in
Mexico, second in size only to Gruma.
The Department, in conjunction with the Consumer Protection
Division of the Office of the Attorney General of Texas,
conducted an in-depth investigation of the transaction and the
masa flour industry in general to determine whether the deal
would reduce competition.
This is the tenth joint antitrust enforcement action
conducted by the Antitrust Division and state attorneys general
in the past two years. Working closely with state enforcers on
matters of mutual interest has been a priority of the Antitrust
Division.
In response to serious competitive concerns brought to light
by the investigation, ADM and Gruma agreed to find a suitable
buyer for the Muleshoe mill.
Klein cited this case as another example of the Department's
efforts to work with parties to remedy competitive problems that
arise so that transactions can proceed once competitive concerns
are addressed.
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96-446