Case Example: Wal Mart
The image is a scale with Claim on the left side which is lighter and Efficiencies on the right which is heavier. Claim: Wal Mart was pressuring its suppliers to charge higher prices to its competitors, under threat of suspending purchases of their products Efficiencies: Wal Mart argued that lower prices from suppliers resulted from cost reductions in its distribution systems:
[arrow pointing down] Efficiencies translated into lower prices for consumers |