REW Public Comment : Century 21 Amber Realty (Annulli, Cynthia) 10/20/2005, REW-0072

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Comment No.: REW-0072


Organization: Century 21 Amber Realty
Commenter: Annulli, Cynthia
State: CA
Attachments: E-mail to FTC (10/20/2005)


From: []
Sent: Thursday, October 20, 2005 1:37 PM
To: ATR-Real Estate Workshop
Subject: DOJ: My COMMENT on the Competition and the Real Estate Workshop

Dear DOJ!

The real estate industry is a model of competition that works. In an economy in which large, national corporations -- such as Wal-Mart and Microsoft -- dominate the marketplace, real estate stands apart. We are an industry made up predominantly of small businesses and independent contractors who represent the entrepreneurial spirit this country was founded on.

I was laid off by one of those large corporations-AT&T 3 years ago. Being female and middle-aged, I knew my continued growth in the corporate world was soon to be 'nil'. I had worked at FedEx before AT&T. I need to work till I decide I can't, not some corporation. My main choice to make unlimited income, based on MY HARDWORK, was real estate. I studied hard, passed the tests and started from zero. If I don't go to work, I don't make any money and competition is FIERCE!!

All of us serve localized markets where we compete for business every day. Fierce competition is fueled largely by the uniquely intense and personalized nature of the service we provide to our clients -- which, in turn, determines our future success through referrals and return business.

Barriers to entry are low. If you are willing to take the time to learn the business in your local market, pass the state license examination and adhere to the REALTOR® code of ethics, there is nothing to stand in the way of success in this industry. I had to learn the business and pass the state licensing examination, but it is my own work ethic, commitment to professional standards and dedication to client satisfaction that determine my success.

Even through the economic downturns our country has experienced in the past few years, our industry has continued to provide opportunity -- something I would say is confirmed by the thousands of new agents that join our profession every year and the over 2 million Americans who are now licensed to provide professional real estate services in communities across the country.

Nothing encourages a competitive business environment more than providing consumers with choice. In the residential real estate marketplace, consumers not only are able to choose from more than 76,000 brokerage firms and more than 1.2 million REALTORS®, but also from a variety of business models.

Few survive past 18 months in real estate, and even fewer past 5 years. That does not sound like an uncompetitive and easy business. If you think it is, why don't you quit your job and try it!!

Cynthia Annulli
Century 21 Amber Realty
Phone: 310.283.0708
Voicemail: 310.326.2121 X2517
Fax: 310.347.4071
My Assistant: Morris(Moe)Age PH:310.897.1437

Updated June 25, 2015

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