United States Attorney’s Office Supporting RAYSAC Opioid Initiative
‘Be in the Picture’ Social Media Campaign Brings Awareness to the Dangers of Prescription Drug Misuse
Roanoke, VIRGINIA – United States Attorney Rick Mountcastle announced the Roanoke Area Youth Substance Abuse Coalition’s (RAYSAC) social media campaign beinthepicture.org, whose goal is to warn individuals between the ages of 12 and 25 about the dangers of prescription drug misuse, specifically opioid pain medication and heroin. The program, which began in December 2017, is featured on Facebook, Twitter, YouTube, Instagram and Snapchat, as well as in posters in various restaurants, shops, schools, libraries, the health department and other locations around the Roanoke Valley.
“Opioid pain killer and heroin addiction is a national crisis,” said United States Attorney Mountcastle. “Our community must work together to defeat the epidemic of addiction through access to treatment and recovery, prevention programs that raise awareness of the dangers of addiction, and targeted law enforcement.”
RAYSAC is recruiting young adults in the Roanoke Valley between the ages of 18-25 to serve on an advisory council. This council will provide guidance and expertise on the best ways to bring awareness to their peers about this critical issue.