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GOVERNMENT EXHIBIT P2319
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HCMS Business Case
Neiman Marcus |
NMG Human Capital Management System (HCMS)
Business Case
TABLE OF CONTENTS
EXECUTIVE SUMMARY
SITUATIONAL ASSESSMENT AND PROBLEM STATEMENT
PROJECT DESCRIPTION AND OBJECTIVES
SOLUTION DESCRIPTION
COST AND BENEFIT ANALYSIS
FINANCIAL ASSESSMENT
IMPLEMENTATION TIMELINE
CRITICAL ASSUMPTIONS AND RISK ASSESSMENT
RECOMMENDATIONS
SITUATIONAL ASSESSMENT AND PROBLEM STATEMENT
INTRODUCTION
KEY BUSINESS ISSUES
CUSTOMER ISSUES
ASSOCIATE ISSUES
COMPETITORS
INDUSTRY AND MARKET TRENDS
TECHNOLOGY ASSESSMENT
PROJECT DESCRIPTION
PROJECT DESCRIPTION AND SCOPE
PROJECT OBJECTIVES
SOLUTION DESCRIPTION
CONCEPT OVERVIEW
SOLUTION DETAIL
COST AND BENEFIT ANALYSIS
COSTS
BENEFITS
FINANCIAL ASSESSMENT
IMPLEMENTATION TIMELINE
CRITICAL ASSUMPTIONS AND RISK ASSESSMENT
CRITICAL PROJECT ASSUMPTIONS
RISK ASSESSMENT
CONCLUSIONS AND RECOMMENDATIONS
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EXECUTIVE SUMMARY
(Target 1-3 pages; to be completed last)
Situational Assessment and Problem Statement
(1-3 paragraphs)
Summarize the key business issues driving the project (short assessment
of the current state). Include operational issues, customer issues,
and employee (associate) issues. Discuss any industry or market trends
that are creating the problems. Discuss competitive threats.
Project Description and Objectives
(1-3 paragraphs; figure recommended)
Describe the project and define the project scope from a "process"
perspective clearly stating where the process begins, and where the
process ends. Summarize what is included, and what is not included in
the project, including the organizations and functions involved, and
list those not involved. Describe those systems included in the project,
and those systems that are not included.
Clearly state the project objectives, and the associated conditions
of satisfaction (how will success be measured).
Solution Description
(3 - 5 paragraphs)
Describe the solution at a high level; describe changes to: processes,
organizations, systems, people and job roles; describe who is most impacted
by the changes and who is least impacted.
Cost and Benefit Analysis
(1-2 paragraphs)
List the benefits associated with the solution. Address financial
savings, customer satisfaction, associate satisfaction, cycle time improvements,
quality improvements, etc. Use the Cost and Benefit Worksheet to help
with this section.
List the costs associated with implementing the solution; include
one-time investments for implementation and recurring cost to maintain
the solution.
Financial Assessment
(1 - 2 paragraphs)
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List the return on investment, net present value and other key
financial parameters reflecting the overall expense, savings, and pay
back period for the project.
Implementation Timeline
(1-2 paragraphs)
Describe the project timeline with key milestones and project checkpoints.
The project timeline should reflect key steps in the approach, and include
major decision making gates.
Critical Assumptions and Risk Assessment
(1 - 2 paragraphs)
Highlight any risks and critical assumptions that would impact
the success or failure of the project, and summarize the SWOT analysis
for the project from the detailed business case.
Recommendations
(1-2 paragraphs)
State the recommendation of the team (proceed with the project,
stop the project, revisit the project definition and scope, or other
recommended action.
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SITUATIONAL ASSESSMENT AND PROBLEM STATEMENT
Introduction
Current Human Resource (HR) systems are struggling to meet
current business needs and cannot support significant future growth
and other business strategies. Increasing amounts of time and effort
are needed to do more with an existing system that was not designed
to meet current and future organizational needs and requirements.
Current HR systems are increasingly incapable of meeting current business
needs. As a result, the business is coming to rely on efforts to manage
HR and compensation outside of the systems of record-efforts that may
bear near term benefits but are usually unsupportable and tend to place
the business at risk over the longer term. At the same time, the legacy
systems continue to consume increasing amounts of time, effort and resources
of an already overburdened IS and functional staff trying to make a
decades-old payroll system able to support NMG's broader and more ambitious
HR, benefits, and incentive compensation requirements.
The Neiman Marcus Group is seriously contemplating a significant and
aggressive growth strategy. This growth strategy includes launching
new lines of business, aggressive pursuit of merger and acquisition
opportunities, and the deployment of groundbreaking, incentive sales
force compensation models. Existing HR systems are not well suited to
support these initiatives and may, in fact, preclude their execution.
This section, "Situational Assessment and Problem Statement," will
analyze and discuss the capabilities and limitations of existing systems,
using that analysis as an appropriate and relevant foundation for considering
the extent to which these existing HR systems may compromise both current
operational performance and desired strategic opportunities.
Key Business Issues
Today: We need to change our HR system. Why?
Inflexible
- Current System Is Inflexible By Design. The current core
HR system is Genesys. Genesys was installed over 22 years ago as a
payroll system. In 1994 some HR functions were added but the system
today is still essentially a payroll system trying to fill the role
of HR, Payroll and Benefits systems. It has a hardcoded design typical
of systems written to support the transactional business needs of
twenty years ago. Genesys is inflexible by design, a reflection of
the software development mandates of 20 or more years ago in which
computational and storage resources were expensive and to be conserved.
As a result, Genesys and other applications of its era, tend to utilize
limited-length records. Genesys, for example, is limited to using
only 6,000 characters for each employee record and it possess significant
levels of "hard-coded" business logic. This not only limits Genesys'
capacity to address future needs, it also imposes a real and increasing
cost when performing less strategic functions
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- Current System Is Not An HR System. Genesys, installed over
two decades ago, predates the current industry understanding of an
HR/Benefits system and is essentially a payroll system. Consequently,
it is incapable of supporting many current and desired creative processes
such as incentive pay, performance management, training and recruitment.
- Current System Is Increasingly Unsupportable. Genesys is
written in COBOL, a computer language that is experiencing a sustained
and inevitable decline in technological relevance and market presence.
Most application developers entering the marketplace during the last
ten years have little or no education or experience with COBOL. The
pool of skilled programmers is continuing to decline, the key support
personnel are nearing retirement, and new talent is focused on learning
state of the art systems and modern programming techniques. Also compounding
the problem of being increasingly unsupportable due to being written
in COBOL is the fact that at some point in the very near future the
version of Genesys used by NMG will no longer be supported by the
vendor.
- Current System Doesn't Support Reporting and Analysis. Genesys
is a transaction-oriented, payroll system. It was optimized to conserve
computing resources, which in this case means viewing employees merely
as individuals and viewing payroll as the central event to be processed.
It was not designed to incur the computational overhead associated
with recognizing organizational structure, much less providing analysts
and managers with the ability to summarize and analyze data along
characteristics such as time, geography, organization, and job role.
But these are precisely the types of analyses that the current business
and regulatory environment requires. Executives estimate that up to
eighty percent of the time spent on most projects requiring data is
spent gathering and compiling HR data from multiple sources - which
often means manually recording it, one screen at a time, from Genesys
itself. For example, a recent succession planning study required more
than 200 hours just to gather data that would have been readily available
within a newer system. The current system provides static views of
data that were designed to meet the transactional needs of the business
decades ago. "Today," one executive lamented, "gathering data is a
project not a process."
As a result of being inflexible, difficult to maintain
and not designed for organizational data views, today we find the following
issues:
- Proliferation of Shadow Systems. Frustrations tied to the
limited capacity of Genesys has predictably resulted in the proliferation
of shadow systems, systems that are purchased or developed within
departments and outside of traditional IS controls, standards and
support. The existence of shadow systems in mission critical applications
evidences an organization attempting to meet increasingly complex
data needs the best it can without needed capital expenditures. Shadow
systems can undermine the business processes they were implemented
to support. In bypassing the structure and methodologies that IS should
bring to bear upon software and systems development, shadow systems
can pose a real danger to the organization when they push off into
the future the resolution of the critical problems they were created
to solve. They are stop-gap systems by nature, and often camouflage,
temporarily at least, deeper underlying organization or technology
issues. When these systems eventually need to be replaced because
of capacity, support, security, or functionality issues, the business
problems they were designed to address in many cases will have only
become more acute. As a result shadow systems can pose a significant
risk to an organization and this risk only multiplies as the numbers
of these types of systems increase.
- Increased Costs. Increased costs are inherent with the time
intensive efforts required to gather strategic organizational views
of data from the current system.
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- Compliance Risks. Genesys was not designed to comply with
the ever-changing array of governmental reporting requirements and
regulations for pensions, 401(k) plans and benefits. HIPAA is just
a current example of the many federal laws enacted in the last 22
years that have had an impact on HR systems. Given the increasing
difficulty to maintain the Genesys system, NMG could be at risk of
non-compliance fines, penalties and adverse publicity.
- Strategic Limitations. Genesys cannot support business needs
in a timely manner. As a result opportunities are being missed in
key areas including incentive compensation, self-service, productivity,
job shifting, and reducing administrative ranks. In the area of Benefits
Management and Benefits Administration the current system provides
no support Prior to the creation of The Neiman Marcus Group in 2000,
systems for benefits administration and management were provided by
Harcourt General. The Harcourt systems that supported HR did not transfer
to NMG. As an independent corporation, NMG was left to support Benefits
with a system that was designed to be a payroll system and not a benefits
system. As a result Benefits has developed a shadow system in order
to manage associate benefit programs.
Tomorrow: We will need to change our HR system. Why?
Current system inhibits our business strategies:
Genesys is a back office system, a payroll system. This point is
not to belittle the value or importance of a payroll system, but to
call attention to the fact that as Genesys predates the current understanding
of the value an "HR System" can provide a Fortune 1000 corporation,
Genesys effectively limits the ability of HR to function as a strategic
partner. HR is limited today in its ability to measure and encourage
performance. The ability to align incentives with the organization's
strategic objectives does not exist.
Significant growth cannot be supported by the current system. Genesys
does not have the capability to integrate acquisitions and it will not
allow for the leveraging of HR resources.
Genesys will not support our strategy of being the employer of choice
in the future. We take pride in hiring the best people at every level
within the organization. Increasingly, applicants are coming to us with
better technical skills than our current systems can support. At some
point technology may become a consideration to the person concerned
about being part of a forward-looking organization.
While some self-service capabilities have been developed on a customized
basis, a full suite of associate self-service and manager self-service
tools and capabilities cannot be deployed with the current system. Manager
self-service can be especially powerful in allowing manager access to
data views that can be used to increase productivity and allow them
to focus on their core competencies.
Competencies and data access are important to achieving business strategies
for recruitment and staffing. Genesys doesn't support a single database
approach necessary to implement changes in recruiting and staffing that
will:
- Generate more internal promotions
- Optimize turnover
- Streamline access to associate data across NMG
- Lower vacancy rates
- Reduce recruiting costs
- Get the right person into the right job.
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As a result of staying with Genesys:
NMG will lose future opportunities to implement business strategies.
In short, we will not be what we want to be.
Customer Issues
Customers, especially customers who spend less than $10K per
year, could have a better shopping experience as a result of a new HCMS.
Currently a sales associate has little incentive to go after a new customer.
If an associate has the opportunity to work with several customers,
and one of them a known-customer, the new ones will most likely be ignored.
A system that allows for strategic use of incentive compensation has
the potential to improve the shopping experience of new customers and
significantly that of customers who annually spend less than $10K.
Better focus on customers currently in the $3K - $10K range could have
a significant impact on revenue growth, A recent CRM study, $3-$10K
Customer Opportunity demonstrated that there is a $114 million opportunity
within this customer segment. (Refer to the CRM study, $3-$10K Customer
Opportunity included in Appendix C). A critical driver for the implementation
of a new HCMS is enabling management to measure and align employee performance
with strategic business objectives. A new HCMS system can make the findings
and recommendations from the CRM study actionable.
Associate Issues
The impact of a state-of-the-art HR system for sales associates
could be enormous. Sales associates react to change in different ways.
It is estimated that 40% will seize a new opportunity, while 60% will
try to continue with business as usual. Sale associates, especially
those with many years of experience, will try to work around changes
by getting someone else to take care of changes for them. Traditionally,
changes present the organization with a slow educational challenge.
Resistant to change is an important risk factor, one that will be addressed
through appropriate change management
Positive impacts of using self-service could reduce paper work and
back office activities allowing for better focus on core competencies.
Managers could use better information to improve performance and reduce
the time needed to make changes. Performance management will have a
positive impact allowing for higher value placement.
Improvements that have been implemented recently to better profile
and screen new sales associates have proven that new processes and systems
can have a measurable impact on employee retention and satisfaction.
Competitors
NMG operates in a unique retail space. While other retailers
have tried to compete in the NMG defined space, currently only designer
shops and boutiques pose any real threat in terms of competition for
customers and product offerings.
When a broader view of competition is taken, competition for Associates
is very real, especially in certain market areas. Part of the future
HR vision is to become the employer of choice and systems to support
recruiting and staffing can be an important part of realizing this vision.
Other environmental and governmental threats to NMG include health
care costs, HIPAA and ERISA requirements, and tighter import restrictions
and controls.
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NMG strengths include entrepreneurship, creativity, cost control, "top
notch people at all levels", teamwork in solving problems, a focus on
quality products, building long-term customer relationships, and a sensitivity
to the human side of life. The 2002 annual report from its cover to
the Mission Statement on the last page clearly states that NMG is not
suffering from any kind of identity crisis. "Our business continues
to revolve around one core tenet - finding new and better ways to exceed
the expectations of affluent consumers." NMG knows what it does best
and what makes it so successful.
The NMG weakness cited most often is a resistance to change, "letting
our uniqueness perpetuate the status quo". As mentioned in the Associate
Issues section, resistant to change is an important risk factor, one
that will be addressed through appropriate change management.
Industry and Market Trends
Overall, retail industry volatility is expected to continue.
Concerns relating to the economy have hurt consumer sentiment since
last September. High-end apparel and home furnishing stores have been
most impacted.
NMG has traditionally been one of the last to be affected by economic
downturns but among the first to feel a recovery. This observation appears
to be supported by current first half numbers now being reported. Value
Line (5-16-2003) reports that Neiman Marcus is well on the way to solid
increases over the prior year results, strong enough to project the
current fiscal year as the second best year in company history, falling
only short of the record $2.75 per share earnings for fiscal 2000. Fiscal
year-to-date financial results appear to indicate that NMG will have
the resources to continue investments in information technology which
last year included the addition of new point-of-sale and clienteling
capabilities as well as the implementation of new financial and procurement
systems.
Strategic growth is certainly a limiting factor with the current Genesys
system. Addressing future growth strategies, CEO Burton Tansky was quoted
in the annual meeting saying that management continues to be "very interested
in expanding its brand holdings," building on gains experienced with
controlling interests in Bristow (Laura Mercier cosmetics) and Kate
Spade (handbags) in fiscal 1999. From a market perspective, one analyst
group (J.M. Lafferty Associates) has recently stated (4-27-03) that
growth outlook for NMG is currently weak and below average, substantially
below historical growth measures. NMG will have to address the perceived
and very real limitations to future growth before a strategic growth
business strategy can be realized.
Technology Assessment
The current HR system, Genesys, is an aging mainframe system,
characterized by limited data storage capabilities. It is not extensible
or scalable and cannot be expanded to address either organizational
growth or growth by way of acquisition. An employee-centric approach
makes it very difficult to manage the current business and is labor
intensive to find and combine data into useful presentations for current
and future business needs. As a result of the limitations and inflexibility
of the Genesys HR system, many shadow systems have been developed and
are supported outside of IS. These systems have limited or no ability
to communicate with each other and some communicate with the Genesys
system only in a one-way direction.
The current HR systems will not support significant future growth and
other business strategies.
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PROJECT DESCRIPTION
Project Description and Scope
The Human Capital Management project envisions replacing the
current HR systems, which were designed to automate the traditional
HR transactional responsibilities of administering payroll and benefits,
with a value-creating system that more fully enables HR to participate
in the strategic activities of the company. These value-creating opportunities
consist of the following components:
- Workforce Analytics/Performance Management.
Looking beyond standard HR reporting metrics, Workforce Analytics
should enable management to track and evaluate performance across
key, multi-disciplinary metrics such as merchandise margin, customer
data, operational productivity, marketing campaign activity and training/education.
- Self-Service/Open Enrollment. Allowing
associates to conduct many of the administrative tasks that currently
require HR staff will both improve the associate's level of service,
reduce the cost associated with providing and administering HR services,
and free HR staff and management to pursue a variety of value-added
activities.
- Competency Management/Recruitment and Development.
By establishing a single repository for employee data, NMG will
be better positioned to leverage the talents and competencies of its
own employees. These capabilities should enable NMG to reduce the
cost associated with acquiring talent, improve the fit of placements,
achieve an optimal level of turnover, and allow management to align
employee competencies with strategic objectives.
- Incentive Compensation. Providing the tools
and system support necessary to incent associates in new and creative
ways will allow NMG to achieve strategic objects and take action on
recommendations resulting from Workforce Analytics. A flexible incentive
compensation capability will allow for action in multiple dimensions
including customer segments, margin, product lines, campaigns and
geography.
Project Objectives
The project objective is to replace an aging payroll and HR
system with a state-of-the-art Human Capital Management System (HCMS)
to meet current business needs and to allow for the achievement of future
business strategies including growth.
Conditions for measuring success include:
- Implementation of new Incentive Compensation models
- Compliance with current legal requirements
- Implementation of Performance Management
- Elimination of payroll cycle report mailings
- Elimination of HR shadow systems in Benefits and other areas
- Cost reductions in Recruitment and Staffing
- Revenue growth
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Customer growth
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SOLUTION DESCRIPTION
Concept Overview
We will completely replace our existing HR systems with proven
state-of-the-art Enterprise Resource Package in order to achieve our
current and future strategic business needs.
Solution Detail
NMG considered two packages for potential solutions, Oracle
and PeopleSoft. Oracle and PeopleSoft were viewed as offering leading
packages not only for their support of HR and Benefits but also within
the Retail Industry. Both vendors have significant retail experience.
Last year, a team was formed to select a software vendor. The HCMS
team consisted of:
Human Resources
- Marita O'Dea NMG Senior Vice President, Human Resources
- Karl Mayer NMG Director, Employee Benefits
- Lee Roever NM/HR Vice President, Human Resources
- Melinda Copeland NM/HR Manager, Corporate Human Resources
- Marti Coates NMG Analyst, Health and Welfare Corporate Benefits
Finance
- Jim Skinner NMG Senior Vice President, Chief Financial Officer
- Dale Stapleton NMG Vice President, Controller
- Kerry Carney NM/Finance Assistant Controller
- Amy Conway NM/Finance Manager, Payroll
Information Systems
- Phil Maxwell NMG Senior Vice President, Chief Information Officer
- Michael Tobey NM/IS Vice President, Applications Development
- Rick Bolka NM/IS Director, Applications Development
- Cameron Humphries NM/IS Manager, Applications Development
The team evaluated responses to vendor questions, performed technology
assessments, and attended product demonstrations. An evaluation matrix,
consisting of over 60 features, was used by the team to evaluate and
rate each package in the following major categories:
- General usability and workflow
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- Recruiting and Hiring
- Workforce Management
- Benefits Administration
- Payroll
- Self-Service
- Reporting/Analytics
Based on the written and oral responses to the requests for information,
the HCMS product selection team awarded preferred vendor status to Oracle.
This decision was difficult as both companies demonstrated strong capabilities
across the board, with their features and functionality essentially netting
out to a draw. The unanimous selection by the executive team was based
on the following differentiating factors:
- Incentive Compensation. A critical driver for this project
is that it should enable management to measure and align employee
performance with strategic business objectives. Based on the oral
and written product demonstrations, it is anticipated that Oracle's
Incentive Compensation module will provide business managers with
a rich and powerful means of making the findings from Workplace Analytics
and CRM actionable. Oracle presented an Incentive Compensation module
that (a) was field-tested and production hardened; and (b) had been
deployed within the retail vertical. PeopleSoft's alternative, conversely,
was just coining into production and had not been deployed within
the retail vertical.
- Integration Requirements. Integrating Oracle HRMS with Oracle
Financials is believed to be far less onerous and far less risky than
integrating Financials with PeopleSoft. While intuitively this seems
self-evident, the Gap Analysis should confirm these benefits, identify
opportunities to leverage Oracle functional and technical expertise,
and highlight any potential complications between Financials and HRMS.
- HR Language Consistency. Remarkably, given PeopleSoft's traditional
position as the "thought leader" within the Human Resource Management
System (HRMS) segment, Oracle was distinctly more effective in presenting
its product's features and functionality using the language and concepts
that were familiar, expected and, consequently, most comprehensible
to HR executives and practitioners. This engendered greater comfort
with Oracle's overall product suite.
- Payroll Tax Update Frequency. PeopleSoft's responses essentially
validated the perception that its software support was not proactive
in ensuring that customers executed payroll against current tax tables.
- Technology Standards. While PeopleSoft supports a multitude
of standard-based integration methods, its core technology is proprietary,
requiring NM/IS to develop new development and system administration
competencies. This dilutes the current focus surrounding the adoption
of fully compliant Java 2 Enterprise Edition (J2EE) applications,
increases the cost and risk, and reduces opportunities to leverage
staff and competencies across the enterprise.
- Pricing. PeopleSoft's aggressive pricing, even with its added
integration and ongoing support costs, possessed a meaningful pricing
advantage. It just wasn't enough to overcome the other differentiating
factors.
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Both Oracle and PeopleSoft competed aggressively and admirably. These
efforts enabled the HCMS product selection team to review two highly
qualified proposals and enabled the executive sponsors to make a selection
with a high degree of confidence that they were moving forward with
an appropriate partner after having given relevant and fair consideration
to the alternatives.
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COST AND BENEFIT ANALYSIS
Costs
This section describes the costs associated with implementing
the solution
Implementation Costs
List costs associated with training, systems development, lost
productivity, change management, process changes, capital equipment,
etc.
Recurring Costs
Describe any costs that will occur year over year to maintain the
solution.
Benefits
This section describes the benefits associated with the solution.
It is important that the benefits link back to the situational assessment
and the key drivers /problems that initiated the reengineering project.
Use the Business Case Guidelines and Cost /Benefit Worksheet to complete
this section.
Operational Savings
This section describes all cost savings (or cost avoidance) associated
with the reengineering project. Use graphs and tables where possible.
Plot the operational cost impact comparison of the do-nothing scenario
against the reengineering solution.
Cycle Time Improvements
Describe any cycle time improvements associated with the reengineered
process. State the cycle time before and after the process is fully
implemented.
Quality Improvements
Discuss the overall impact the reengineering process will have on
overall product or service quality / reliability.
Work Volume Reduction
Describe any reduction in work volume or work load associated with
the reengineered process. See the Business Case Guidelines
and Cost/Benefit Analysis Worksheet for help with this section.
Customer Benefits
Describe the benefits to the customer and how these benefits
address the customer issues presented in the situational assessment.
These can include qualitative benefits (those to which you cannot assign
dollar savings).
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Associate Benefits
Describe the benefits to the associates and how these benefits
address the associate issues presented in the situational assessment.
These can include qualitative benefits.
Revenue Increases
Describe any revenue increases associated with the reengineered
process and tools.
Market Share Growth and Competitive Position
Describe any market share growth associated with the reengineered
process and tools, and how the reengineered solution impacts
your competitive situation as described in the situational assessment.
Financial Assessment
Indicate the return on investment, net present value
and other key financial parameters reflecting the overall expense, savings,
and pay back period for the project. Include extracts from your spreadsheets
or other calculations.
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IMPLEMENTATION TIMELINE
Team Structure
Describe the resulting sub-projects that stem from the
overall solution. Sub-projects may be separated by process, systems
and tools, organizational changes, training needs or other drivers.
Timeline
Describe the high level project timeline with key milestones
and project checkpoints. The project timeline should reflect key steps
in the approach, and include major decision making gates. Include figures
or diagrams to help illustrate the project timeline.
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CRITICAL ASSUMPTIONS AND RISK ASSESSMENT
This section describes the critical assumptions for the project,
and assesses any risks with project implementation)
Critical Project Assumptions
List all assumptions made by the project associated with
the solution design and cost/benefit analysis. Document your testing
of these assumptions with stakeholders and key operational managers.
Risk Assessment
Describe the risks associate with the project, and the
potential impacts if the project does not realize the benefits stated.
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CONCLUSIONS AND RECOMMENDATIONS
(3-5 paragraphs)
State the conclusions the reader should draw from the business
case, and your recommendations for next steps. Restate key themes from
each major section of the case as part of your summary and closing.
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