UNITED STATES DISTRICT COURT
EASTERN DISTRICT OF MICHIGAN
SOUTHERN DIVISION
UNITED STATES OF AMERICA,
Petitioner,
v.
FTD CORPORATION; FLORISTS'
TRANSWORLD DELIVERY, INC.;
and FTD ASSOCIATION,
Respondents.
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Supplemental to Civil Action No. 56-15748
Hon. Paul V. Gadola
Civil Contempt Of Judgment
Filed: 8/1/95
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PETITION BY THE UNITED STATES FOR AN
ORDER TO SHOW CAUSE WHY THE RESPONDENTS
SHOULD NOT BE FOUND IN CIVIL CONTEMPT
The United States of America, Petitioner, by its attorneys,
acting under the direction of the Attorney General, presents this
Petition for an order requiring the above-named Respondents to show
cause why they should not be found in civil contempt of the
Modified Final Judgment ("MFJ"), entered pursuant to this Court's
Order on November 8, 1990 in United States v. Florists' Transworld
Delivery Association, Civil Action No. 56-15748. Copies of the MFJ
and the Court's Order Accepting the MFJ are attached hereto as
Appendix A. Petitioner represents to the Court as follows:
I.
JURISDICTION OF THE COURT
I. This Petition alleges violations of the MFJ by Respondents FTD
Corporation,(1) Florists' Transworld Delivery, Inc., and FTD
Association, all successors to Florists' Telegraph Delivery
Association, the defendant in Civil Action 56-15748, all of whom
participated in said violations with actual notice of the MFJ. This
Court has jurisdiction over all named Respondents under its inherent
power to enforce compliance with its orders, pursuant to 18 U.S.C. §
401(3) (1988) and Rule 42(b) of the Federal Rules of Criminal
Procedure and under Sections III and XI of the MFJ.
- Section III of the MFJ provides:
The provisions of this Modified Final Judgment
applicable to defendant shall apply to defendant and
its officers, agents, servants, employees, subsidiaries, successors, and assigns, and to all
persons in active concert or participation with
defendant who shall have received actual notice of
this Modified Final Judgment by personal service
or otherwise.
- Section XI of the MFJ provides:
Jurisdiction of this Court is retained for the
purpose of enabling any of the parties to this
Modified Final Judgment to apply to the Court at
any time for such further orders and directions
as may be necessary or appropriate for the
construction or carrying out of this Modified
Final Judgment, for the modification or
termination of any of the provisions thereof,
for the enforcement of compliance therewith
and punishment of violations thereof.
II.
DESCRIPTION OF RESPONDENTS
4. Respondent FTD Corporation (hereinafter "FTD Corp.")
is a corporation organized and existing under the laws of the State of
Delaware with its principal place of business at 29200 Northwestern
Highway, Southfield, Michigan, 48034. As a successor to Florists'
Transworld Delivery Association (hereinafter "FTD"), the defendant in
Civil Action No. 56-15748, and as the parent of Florists' Transworld
Delivery, Inc., FTD Corp. became subject to the MFJ at least as early
as December 19, 1994, when it acquired FTD.
5. Respondent Florists' Transworld Delivery, Inc.
(hereinafter "FTDI") is a corporation organized and existing under the
laws of the State of Michigan with its principal place of business at
29200 Northwestern Highway, Southfield, Michigan, 48034. It is a
wholly-owned operating subsidiary of FTD Corp. FTDI became a
successor to FTD, the defendant in Civil Action No. 56-15748, at least
as early as December 19, 1994, and thus is subject to the MFJ. FTDI
operates the nation's largest flowers-by-wire business. In this
business, it faces competition from other floral wire clearinghouses,
most of which are organized as associations.(2) FTDI now also owns and
operates the Mercury Network (formerly FTD's), the nation's only
computerized floral wire network, which provides an essential on-line
telecommunications link for wire orders placed through FTDI or
competing floral wire clearinghouses. Using the Mercury Network, a
florist can arrange, at a customer's request, for an order to be
filled and delivered by a florist in another city. All floral wire
associations that compete with FTDI also use the Mercury Network to
transmit their orders.
6. Respondent FTD Association (hereinafter "FTDA") is a
non-profit corporation organized and existing under the laws of the
State of Ohio with its principal place of business at 29200
Northwestern Highway, Southfield, Michigan, 48034. FTDA became a
successor to FTD, the defendant in Civil Action No. 56-15748, at least
as early as December 19, 1994, and thus is subject to the MFJ. A
florist must be a member of FTDA to send or receive wire orders over
the Mercury Network, even if the order is being directed through a
wire association that competes with FTDI.
7. The acts alleged in this Petition to have been done by
each of the corporate Respondents were authorized, ordered or done by
the officers, directors, agents, employees or representatives of said
corporations, while actively engaged in the management, direction, or
control of its affairs.
III.
PRIOR ORDERS OF THE COURT
8. On June 1, 1956, the United States filed a civil
action in this Court against the Florists' Telegraph Delivery
Association, Civil No. 56-15748. The Complaint alleged, inter alia,
that since 1935, FTD had combined and conspired to restrain interstate
commerce in flowers-by-wire orders by preventing FTD member florists
from placing wire orders through other member florists or other wire
clearinghouses. This action was settled upon consent and the Court
entered a Final Judgment that enjoined and restrained FTD from, inter
alia, engaging in practices that had the purpose or effect of limiting
membership in FTD to those not affiliated with other flowers-by-wire
associations. The Final Judgment in this action was modified by the
Court's Order of November 8, 1990. 9. On August 1, 1966, the
United States filed a second civil action against the Florists'
Transworld Delivery Association, Civil Action No. 66-28784 (E.D.
Mich.). This Complaint alleged that for many years FTD had combined
and conspired to unreasonably restrain and to monopolize interstate
and foreign commerce in the floral wire order business in violation of
Sections 1 and 2 of the Sherman Act by, inter alia, fixing and raising
the retail prices of flowers and floral arrangements, restricting
competition among retail florists and causing its members to refrain
from using any clearinghouse other than FTD's. On March 20, 1969,
this action was settled upon consent and the Court entered a Final
Judgment enjoining the alleged violations. The Final Judgment in this
action was modified by the Court's Order of November 8, 1990.
10. On November 8, 1990, as already described, this Court
entered its Order modifying the Final Judgments in Civil Nos. 66-28784
and 56-15748. This Petition alleges violations by the Respondents of
the MFJ entered by the Court at that time.
11. Sections IV and V of the MFJ read in pertinent part:
IV. (A) Defendant is enjoined and restrained from entering
into, adhering to, promoting, or following any course of
conduct, practice or policy, or any agreement or
understanding, having the purpose or effect of:
* * * * * * * *
(2) Restricting or limiting membership in
defendant to florists who are not members of
any other wire association.
* * * * * * * *
V. Defendant is enjoined and restrained from hereafter
(a) entering into, adhering to, promoting, or following any
course of conduct, plan, program, practice, or policy, or (b)
entering into any agreement or understanding with any other
person that is prohibited by or contrary to any of the provisions
of the foregoing Section IV of this Modified Final Judgment.
12. The consistent purpose of the 1956 Final Judgment and
the 1990 MFJ was to prevent FTD from using its economic power to
restrict, limit or eliminate competition by other wire clearinghouses
for individual floral wire orders. The 1990 MFJ clarified that FTD
could compete aggressively for wire orders, but could not exploit its
control over the only computerized floral wire network to induce
florists to forgo membership in competing wire associations.(3)
IV.
OFFENSES CHARGED
13. Petitioner alleges that, with unquestioned knowledge of the
MFJ, and in violation of this Court's Order, Respondents have devised,
effectuated and implemented a plan and program and followed a course
of conduct having the prohibited purpose and the natural and probable
effect of causing FTDA's retail florist members to sever their
memberships in competing wire associations and to use FTDI exclusively
as their clearinghouse for sending and receiving flowers-by-wire
orders.
14. Petitioner alleges that to carry out this prohibited plan
and program and course of conduct, Respondents have utilized the
following means and methods in violation of Sections IV(A)(2) and V of
the MFJ:
- Respondent FTD Corp., from on or about July 1,
1994, and Respondents FTDI and FTDA, from on or about December 19,
1994, to the date of filing of this Petition, have knowingly
disobeyed, resisted and violated Sections IV(A)(2) and V of the MFJ by
devising, creating, implementing and promoting a new "FTD Only"
program.
- On or about November 18, 1994, prior to Perry
Capital's acquisition of FTD, but after the FTD membership had
approved the acquisition, Respondent FTD Corp., announced a plan to
offer special financial incentives, including stock ownership, to FTDA
members based upon the amount of wire service business they did in the
future with FTDI.
- On or about December 18, 1994, immediately before
FTD was acquired by Perry Capital, Respondent FTDA committed, through
a 99-year Mutual Support Agreement, not to:
. . . provide material support or
material assistance to any Person
that, directly or indirectly, carries
on any business activity which is in
competition with the Businesses [of
FTDI].(4)
In addition, while purporting to remain an independent, member-owned,
non-profit trade association, FTDA agreed in the Mutual Support
Agreement to subject its membership standards to the control of
Respondent FTDI, a for-profit corporation, and to allow FTDI to
discipline and even expel FTDA member florists from FTDA for
violations of FTDA's membership standards or FTDI's standards for use
of the Mercury Network, the clearinghouse, and its trademarks.
- On or about January 9, 1995, Respondent FTDI
unveiled the new "FTD Only" program to FTDA members, stating that FTDI
stock would soon be offered to FTD members and that a multiplier would
be applied to the stock distribution formula for all "FTD Only"
members, based upon their length of time in "FTD Only".
- Prior to Perry Capital's acquisition of FTD, "FTD
Only" was a recognition program that offered its members only a plaque
as a reward for clearing wire orders exclusively through FTD.
However, under the direction of the Respondents, "FTD Only" has become
an incentive package targeted at eliminating competition from other
wire clearinghouses.
- On or about January 9, 1995, the "FTD Only"
program began to offer financial incentives to FTDA members that
terminated their memberships in competing wire clearinghouses. Among
these inducements are: (a) a buy-back of any unsold holiday product;
(b) extra voting stock in FTD Corp.; (c) increased local advertising;
and (d) reduced branch shop and multi-shop fees.
- Through its field representatives, FTDI has been
actively pressuring FTDA member florists to sever their existing
membership agreements with competing wire associations. Since January
1995, Respondent FTDI's officers have authorized, and its field
representatives and agents have distributed to FTDA member florists,
pre-addressed form letters with step-by-step instructions for
terminating membership agreements with competing wire associations.(5)
FTDI's field representatives have then pressured FTDA members to use
these letters to cancel all such memberships in favor of "FTD Only."
- The "FTD Only" program, as its name indicates, is
designed to induce FTDA member florists to cease doing business with
wire clearinghouses that compete with FTDI, with the purpose of
restricting or limiting membership in FTDA to florists that are not
also members of competing wire associations.
- As a result of the "FTD Only" program, over 750
retail florists across the nation had severed their memberships with
competing wire clearinghouses as of May 28, 1995. Because some of
these florists had been members of more than two wire associations,
the total number of such memberships cancelled in the first five
months was nearly 1000, despite the pendency of a Department of
Justice investigation of which Respondents were aware.
- If unchecked, the "FTD Only" program will result
in further resignations by retail florists from wire associations that
compete with FTDI, potentially reducing memberships in competing
clearinghouses to levels that would threaten their continued
viability, all in continuing violation of Paragraph IV (A)(2) and V of
the MFJ.
- Respondents FTD Corp., FTDI and FTDA have, with
the help of overlapping personnel, coordinated to implement and
promote the "FTD Only" program, actively encouraging members to drop
other wire associations in favor of "FTD Only."
16. At no time prior to June 1995, did the Respondents
ever attempt to ascertain from this Court or the United States
Department of Justice whether their activities might be viewed as
violations of the provisions of the MFJ.
17. Petitioner alleges that, because of their above-described acts and failures to act, Respondents have knowingly
disobeyed and resisted the lawful orders of this Court, as set out in
Sections IV(A)(2) and Section V of the MFJ, and thus are in civil
contempt of this Court's authority.
18. Petitioner further alleges that the above- described
violations have continued to the date of filing of this Petition, and
will continue unless the relief prayed for hereinafter is granted.
V.
PRAYER
WHEREFORE, the Petitioner moves this Court to issue an Order
directing the Respondents to appear before this Court at a time and
place to be fixed in said Order, to show cause why they should not be
adjudged in civil contempt of this Court; and
THEREAFTER, issue an Order adjudging Respondents in civil
contempt of this Court's MFJ, and further:
- Order and direct Respondents forthwith to comply with
the MFJ;
- Order and direct Respondents to cease and desist
within 15 days of the issuance of this Order from continuing the "FTD
Only" program in any form;
- Order and direct Respondents to cease and desist
within 15 days of the issuance of this Order from offering any
inducements to any FTDA member, or user of the Mercury Network or the
FTDI clearinghouse, not to participate in any competing floral wire
clearinghouses;
- Order and direct Respondents to inform each FTD or
FTDA member by publication in the FTD News that the current "FTD Only"
program and the issuance and promotion by FTDI of form termination
letters severing florists' membership in competing wire associations
were in violation of the MFJ, and that the "FTD Only" program has been
abolished;
- Impose upon Respondents FTD Corp., FTDI and FTDA,
fines of up to $5,000 each, for every day after this Court's order
that each said Respondent fails to carry out the directions of this
Court;
- Order and direct Respondents to cease and desist at
once from urging FTD or FTDA members to sign letters resigning their
memberships in other wire associations, and from providing form
letters that call for such resignations;
- Order and direct Respondents to restructure the 99-year Mutual Support Agreement;
- Order and direct Respondents to restructure FTDA's and
FTDI's mutual rights and obligations so that:
- FTDA's standards are not subject to FTDI's control
or review;
- FTDI shall have no right to discipline, directly
or indirectly, any FTDA member for violating any FTDA
standard; and
- FTDI shall have no right to discipline any FTDA
member, with respect to that member's membership in
FTDA, for violating any FTDI standard;
- Order and direct Respondents, within 30 days of this
Order, to dissolve all personnel overlaps that exist between FTD Corp.
or FTDI and FTDA;
- Order and direct Respondents FTD Corp., FTDI and FTDA
to establish compliance committees, designed by and reporting directly
to their respective general counsels, to assure that no further
violations of the MFJ take place;
- Order and direct that Respondents FTD Corp., FTDI and
FTDA, no later than 10 days after a person begins performance of his
or her duties as a new officer or management employee, provide that
person with a copy of the MFJ and a written directive setting forth
Respondents' policies regarding compliance therewith, and obtain an
executed certificate acknowledging its receipt;
- Order and direct that Respondents FTD Corp., FTDI and
FTDA, no later than 30 days after the entry of this Order, distribute
to each officer and management employee of Respondents the following
material:
- A copy of this Order and a written directive
setting forth Respondents' policies regarding
compliance with this Order;
- A description of the procedures to be
followed to comply with this Order, including
identification of the members of each compliance
committee and the procedures to be followed by
the compliance committees; and
- An admonition that non-compliance with the
MFJ and this Order will result, in every case, in
disciplinary action, which may include dismissal,
and that such non-compliance may result in
conviction for contempt of court and imprisonment
or fine;
- Order and direct that Respondents FTD Corp., FTDI and
FTDA each take disciplinary action against any person under its
control who refuses or fails to comply with the MFJ or any MFJ Order;
- Order and direct that the termination date of the MFJ,
in Section X, be eliminated;
- Issue such further orders as the nature of the case may
require and as the Court may deem just and proper to compel obedience
to and compliance with the orders and decrees of this Court; and
- Grant to the Petitioner its costs of maintaining this
proceeding.
Dated: July 31, 1995
_______________/s/________________
Anne K. Bingaman
Assistant Attorney General
Antitrust Division
_______________/s/________________
Joel I. Klein
Deputy Assistant Attorney General
Antitrust Division
_______________/s/________________
Preeta D. Bansal
Counselor to the Assistant
Attorney General
_______________/s/________________
Rebecca P. Dick
Acting Deputy of Operations
Antitrust Division
_______________/s/________________
Christopher J. Kelly
Acting Chief
Civil Task Force I
___________________________
L. Michael Wicks (p 24457)
Assistant United States
Attorney
Eastern District of Michigan
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Respectfully submitted,
_______________/s/________________
Bernard M. Hollander
_______________/s/________________
James D. Villa
_______________/s/________________
Stacy S. Nelson
Attorneys for the United States
Antitrust Division
U.S. Department of Justice
1401 H St., N.W.
Suite 3700
Washington, D.C. 20530
(202) 307-0875
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FOOTNOTES
1. Prior to May 17, 1995, FTD Corporation was known as Perry
Capital Corp. ("Perry Capital").
2. FTDI's competitors are American Floral Services, Teleflora,
Redbook, Carik Services, and Florafax.
3. "The proposed amendments would not, however, give FTD
absolutely free rein to take any action it deemed to be
'competitive.' Any action whose purpose or effect was to return FTD
to the exclusive membership organization it once was would be
prohibited by the proposed MFJ." Memorandum of United States in
Support of Defendant FTD's Amended Motion, at 19 (July 31, 1990).
4. The FTDI businesses acquired from FTD include the Mercury
Network and the FTDI Clearinghouse.
5. Copies of certain of these FTDI form letters are attached
hereto as Exhibit 1.
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