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Press Release

Department of Justice Opposes Unfair Attorney Fee Arrangement in Class Action Settlement Involving Dial Soap

For Immediate Release
Office of Public Affairs

The Department of Justice filed a Statement of Interest today arguing that a proposed class action settlement involving hand soap would afford little value to consumers while handsomely compensating attorneys.

Plaintiffs in the case, In re: Dial Complete Marketing & Sales Practices Litig., alleged that The Dial Corp. falsely advertised its “Dial Complete” hand soaps containing triclosan as more effective at killing germs over other brands’ soap. Under a proposed settlement reached between the parties, Dial would pay $2.32 million to class members, with most class members receiving up to $8.10 in compensation for previous purchases of certain soap products. The settlement also provides for injunctive relief that would require Dial to refrain from using triclosan or claiming that its hand wash product “Kills 99% of Germs.”

Under the agreement, class counsel would seek a total of $3.825 million in attorney’s fees without opposition from Dial, including $1.9 million in fees specifically tied to obtaining the injunctive relief. In its Statement of Interest, the United States argues that the injunction would provide no benefit to consumers, given that Dial years ago voluntarily made the same changes to its soap products that are required by the proposed injunctive relief. Moreover, the U.S. Food and Drug Administration banned the use of triclosan in such products in 2016. The case is pending in U.S. District Court for the District of New Hampshire, which must approve any settlement.

“A class action settlement that affords little meaningful consumer benefit while rewarding attorneys with sizable fees is inappropriate,” said Assistant Attorney General Jody Hunt for the Department of Justice’s Civil Division. “Congress intended to prevent these types of unbalanced settlements with the Class Action Fairness Act.”

The Class Action Fairness Act of 2005 provides the Attorney General and state officials an opportunity to review federal class action settlements before district courts grant final approval. The United States recently filed a Statement of Interest in another class action case in the Northern District of Illinois, Cowen et al. v. Lenny & Larry’s. The government argued that the Cowen settlement directed most of the settlement’s value to attorney’s fees and non-class members rather than the consumer plaintiffs. The United States also filed an amicus brief in the Sixth Circuit Court of Appeals earlier this year arguing that a class action settlement involving pressure cookers did not provide sufficient relief to consumers.

Trial Attorney Kendrack Lewis of the Civil Division’s Consumer Protection Branch represents the United States in the matter. Additional information about the Consumer Protection Branch and its enforcement efforts may be found at

Updated April 13, 2021

Consumer Protection
Press Release Number: 19-510