Strengthening the Micro Foundations for Coordinated Interaction in Merger Analysis
Strengthening the Micro Foundations for Coordinated Interaction in Merger Analysis
Andrew R. Dick
Vice President
Updated Approach to Coordinated Interaction
- DOJ and FTC initiatives to modernize CI analysis
- Moving from probabilistic statements to fact-specific inquiries
- Stylized facts / correlations to micro-economic foundations
- Theories focused on maverick firms, competitor asymmetries, and opportunities for mavericks to disrupt CI
- Recent examples: label stock (DOJ), cruise lines (FTC)
Two Areas Warranting Further Analysis
I. Should history matter, and if so, how?
II. How will a merger affect transparency?
Three Steps
Reality check
- Does the general phenomenon apply in the specific market?
Micro-economic foundations
- How does the merger affect the phenomenon?
Sensitivity check
- How big is the effect ?
I. Should History Matter, And If So, How?
- In practice, courts have placed substantial weight on history
- History of price-fixing (FTC v. Elders Grain)
- History of tacit coordination (FTC v. Cardinal Health)
- History of price leadership (FTC v. H.J. Heinz)
- History of cooperation in general (Hospital Corp. of America v. FTC)
- History has shaped how agencies have heard evidence and influenced where they have set the bar
- These approaches appear to be guided by correlations, rather than micro-economic theory
- History used as a summary statistic for unobservables
Reality Check
- Empirical evidence is very mixed
- Seemingly low recidivism rates in time series studies (Dick JLE 1996)
- Recidivists tend to be shorter-lived (Dick JLE 1996)
- But, some case studies do suggest learning by doing (Baker JLE 1989 and Alexander REStat 1994)
Micro-economic Foundations for History
- Agencies must ask: “Has history mattered in this market?” and “How will history affect CI after this proposed merger?”
- Empirical evidence that history has mattered
- E.g., CI continued after the demise of suspect practices
- Incorporation of micro-economics of history into the specific competitive effects theory
- History can help build current understandings
- History can reveal firms’ “types”
- History can “teach” firms how to coordinate
- History can improve the accuracy of current and future monitoring
Sensitivity Check
- Have “salient characteristics of the market changed appreciably” since the historical episode? (HMG §2.1)
- Has entry occurred ?
- Has the geographic market broadened ?
- Have power buyers emerged ?
- Have capacity constraints been relaxed ?
II. How Will a Merger Affect Transparency?
- Courts give substantial weight to transparency
- “Secrecy is the antithesis of successful collusion” (US v. ADM)
- Agencies also highlight transparency
- Relevant factors include “the availability of key information concerning market conditions, transactions and individual competitors” (HMG § 2.1)
- Intuition: transparency improves reaching terms of coordination, detecting deviations, and punishing deviations
Reality Check
- How accurate is competitor intelligence?
- Compare merging parties’ actual prices against pre-merger intelligence
- Compare prices against third-party industry intelligence
- Have changes in transparency led to changes in pricing?
- Danish antitrust agency published cement transaction prices, leading average prices to rise 15-20% (Albaek, Molgaard & Overgaard JIE, 1997)
- Have transaction prices closely tracked announced prices?
- In US v. ADM, court noted that while price changes were routinely pre-announced, transaction prices differed substantially.
Micro-economic Foundations for Transparency
- Explain how this merger will increase transparency
- E.g., Premdor-Masonite CIS (DOJ)
- Transparency of what ?
- Direct information: strategy choices (price, output) ?
- Indirect information: payoffs (profits, market shares) ?
- Discount appropriately for strategic customers and signal jamming incentives
Sensitivity Check
- How much better informed will merging parties (or other firms) be after the merger?
- Can we quantify the merger’s impact on the signal-to-noise ratio?
Should History Matter, And If So, How?
- Courts have placed substantial weight on history
- History shapes how agencies hear evidence and where they set the bar
- History has been used as a summary statistic for unobservable factors
- Reality check: empirical evidence is very mixed
- Goal: incorporate micro-foundations for history into the competitive effects theory
How Will a Merger Affect Transparency?
- Courts and agencies give substantial weight to transparency
- Intuition: transparency improves reaching terms of coordination, detecting deviations, and punishing deviations
- Reality check: how good is the evidence in fact?
- Goal: explain how this merger will increase transparency