Consumer Marketing -- Mainstream Debit


Consumer Marketing -- Mainstream Debit

"Pull" Efforts

  • Integration Within Overall VISA Brand Marketing
  • Aggressive Consumer Awareness/Education Campaign
  • National and Local Promotional/Marketing Support
    • Penetration
    • Activation
    • Usage
  • Address Product Utility Issues
  • Research Tracking to Monitor Progress

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Updated August 14, 2015

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