Determining The Core Mid-market Sweet Spot

Determining the core mid-market sweet spot
Business segment/ vertical

JDE Strength
Strong/growing market and could close gap

Where is the sweet spot? JDE weakness/ too difficult to close the gap

Unattractive/ matches value proposition Attractive/ matches value proposition Attractive/ does not match value proposition

Small enterpriseSmall arrow pointing left Company sizeSmall arrow pointing right Large enterprise

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Updated August 14, 2015

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