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Entry Into Telecommunications: Rural ILEC Perspective

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Slide 1

NTCA logo, The Rural Voice of Telecommunications

Entry into Telecommunications

Rural ILEC Perspective

Jill Canfield
Senior Regulatory Counsel
NTCA
jcanfield@ntca.org


Slide 2

Changing Face of Telecommunications

Photograph showing two girls using cell phones with a boy looking over their shoulders


Slide 3

Rural Youth

  • 9 out of 10 have mobile phone
  • Pay up to $50/month for service
  • Consider mobile service “essential”
  • 90% have Internet connection
  • Primary use is email
  • Consider broadband access “essential”
  • Half have more than 100 channels of video
  • No brand loyalty

Slide 4

Independent Rural Carriers

  • Independent Rural carriers are progressive:
    • Rural telephone companies were the first to deploy digital switching
    • 97% offer custom calling features
    • 92% offer Internet
    • 84% offer long distance
    • 55% offer mobile wireless service
    • 29% are CLECs
  • Rural Carriers are community based companies with local decision making
  • Rural Carriers are strongly committed to public service
  • Rural Carriers have a reputation for quality service

Slide 5

Nonmetro Counties

Map of the 50 states, Alaska, and Hawaii showing areas covered by metropolitan and non-metropolitan counties[D]


Slide 6

Advancing the Communications Revolution

Copyright MapInfo Corp
1999 All Rights Reserved

Map of the 50 states, Alaska, and Hawaii showing geographic areas covered by the local telephone networks of NTCA member companies[D]


Slide 7

Competitive Pressures

  • Minutes of use declining
  • Increased emphasis on broadband “pipe”
  • 87% face broadband competition from at least one other provider
  • Most face competition only in cities and towns, but 47% throughout service territory
  • 54% “very concerned” about cable offering voice

Slide 8

BROADBAND MARKETING PROMOTIONS

Bar graph showing the types of marketing promotions offered by providers[D]


Slide 9

Members Offering Video Service

Pie chart showing the percentage of members offering video service[D]


Slide 10

BARRIERS TO BROADBAND DEPLOYMENT

Bar graph showing the barriers broadbard development cited by members[D]


Slide 11

BARRIERS TO BROADBAND DEPLOYMENT: 2003-2007

Bar graph showing how perceptions of barriers to broadband deployment have changed over this five-year period[D]


Slide 12

BARRIERS TO BROADBAND DEPLOYMENT: 2003-2007 (con’t.)

Bar graph showing how perceptions of barriers to broadband deployment have changed over this five-year period[D]


Slide 13

Key Issues

  • Universal Service
  • Access to video content
  • Compensation for use of the network
  • Regulatory certainty
  • Unfunded mandates
Updated June 25, 2015

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