Figure 10

Figure 10

Pie chart: Competitive Churn, Gains and Losses in Volume.

A, 45%; B, 24%; C, 16%; D, 3%; E, 5%; Unknown, 7%. Key: Company X's Estimate of Gains and Losses as a Percentage of Its Total Sales, 19xx = 21%, 19yy = 19%.

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Updated June 25, 2015

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