Frito-Lay Investigations : 05/31/1996a: Memorandum: Interview
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[REDACTED TEXT (b4), (b7D)] [REDACTED TEXT (b4), (b7D)] [REDACTED TEXT (b7D)] has noted that since Frito bought out Eagle, Frito's marketing pressures have intensified. Retailers now create "plan-o-grams" in which they designate a certain vendor to a specific physical area semi-permanently. This means that if Frito buys out a certain portion of shelf space it will be able to maintain that shelf space for a significant length of time unchallenged. [REDACTED TEXT (b4), (b7D)] Page(s) 3 Exempt under b7D |