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Frito-Lay Investigations : 05/31/1996a: Memorandum: Interview

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Memorandum U.S. Department of Justice Seal

Subject: Interview with [REDACTED TEXT (b7D)] Date: May 31, 1996

60-2096-0002
To: Nina Hale From: Neeli Ben-David

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distribution:       RWF, DNK, HALE, PTACEK, ALEXANDER - EAG, SWEENEY, JONES, BEN-DAVID, CASE, CHRON, ARCHIVE

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[REDACTED TEXT (b7D)] has noted that since Frito bought out Eagle, Frito's marketing pressures have intensified. Retailers now create "plan-o-grams" in which they designate a certain vendor to a specific physical area semi-permanently. This means that if Frito buys out a certain portion of shelf space it will be able to maintain that shelf space for a significant length of time unchallenged.

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Updated June 25, 2015

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