Global Branding Strategy Objectives


Global Branding Strategy Objectives

  • Develop a methodology and rationale for branding the VISA product line
    • Identify opportunities for linking existing products and services to leverage VISA brand
    • Address planned VISA product line and future services
  • Assess the VISA brand to find leverageable equities so that linking our brand with products will expand the payment category and grow our Members' business

Return to document

Updated August 14, 2015

Was this page helpful?

Was this page helpful?
Yes No