Line Chart Showing The Five Forces Influencing A Firm's Profits


The chart shows 5 boxes, one in the center laballed "Industry Competitors, Rivalry among exisiting firms". There is a curved arrow pointing upwards in this certer box from Rivalry among exisiting firms to Industry Competitors. The other 4 boxes surround the center box as follows:

The top box is labelled Potential entrants. An arrow labeled "Threat on new entrants" points to the center box.

The right box is labelled Buyers. An arrow labeled "Barganing power of buyers" points to the center box.

The bottom box is labelled Substitutes Compliments. An arrow labeled "Threat of substitute and compliment products" points to the center box.

The left box is labelled Suppliers. An arrow labeled "Barganing power of suppliers" points to the center box.

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Updated June 25, 2015

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