- There is large black oval that contains the word SAP on the far left side
- Inside the black oval, on the far right is a smaller red oval containing an orange circle and a red circle adjacent to each other in the center of the red oval.
- The red circle and the orange circle represent the relationship between Oracle and PeopleSoft and how they are close substitutes for each other.
- SAP is placed far to the left to represent that it is a poor substitute for Oracle and PeopleSoft.
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