Screening Factors Table

Factors	1	2	3
Time to Impact integration complexity, implementation effort, time to customer roi, time to cash	high complexity/effort delayed business impact	mixed	low complexity/effort rapis business impact
Customer Alignment customer overlap, demand, relevance	low overlap, demand, relevance	mixed	high overlap, demand, relevance
Sales & Services Fit relevance to sales & services approach	requires new approach	moderate adaptation required	strongly complements existing approach
Margin Impact impact to gross margin trend	low (below 65%)	moderate (65-80%)	high (80%+)
Data Value generates or enhances date asset size, value and/or ability to take action	no or minimal impact	mixed	high impact
Network Effect enhances or exploits network effect	no or minimal impact	mixed	high impact

Updated August 14, 2015