Screening Factors Table

Factors 1 2 3
Time to Impact
integration complexity, implementation effort, time to customer roi, time to cash
high complexity/effort
delayed business impact
mixed low complexity/effort
rapis business impact
Customer Alignment
customer overlap, demand, relevance
low overlap, demand,
mixed high overlap, demand,
Sales & Services Fit
relevance to sales & services approach
requires new approach moderate adaptation
strongly complements
existing approach
Margin Impact
impact to gross margin trend
low (below 65%) moderate (65-80%) high (80%+)
Data Value
generates or enhances date asset size,
value and/or ability to take action
no or minimal impact mixed high impact
Network Effect
enhances or exploits network effect
no or minimal impact mixed high impact
Updated August 14, 2015

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