• First Priority -- Maintain Momentum of Core Credit Card Business
  • Exploit Window of Opportunity in the Debit Category
    • Generate Broad-Scale Awareness
    • Educate Consumer
    • Drive Incremental Penetration, Activation, and Usage
    • Expand Merchant Acceptance
    • Address Product Utility Issues
    • Provide Debit Processing Alternative

Return to document

Updated August 14, 2015

Was this page helpful?

Was this page helpful?
Yes No