Summary


Summary

  • First Priority -- Maintain Momentum of Core Credit Card Business
  • Exploit Window of Opportunity in the Debit Category
    • Generate Broad-Scale Awareness
    • Educate Consumer
    • Drive Incremental Penetration, Activation, and Usage
    • Expand Merchant Acceptance
    • Address Product Utility Issues
    • Provide Debit Processing Alternative

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Updated August 14, 2015

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