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November 2009 eBook Sales          
Title Type Avg DLP Avg Cust. Price Sls UNITS % to TOTAL 2009 UNITS Demand Sls $
NYT Bestseller $17.98 $9.93 8,421 11% $91,960.74
New Releases $11.87 $8.03 26,169 34% $218,507.16
Remainder of Catalogue $9.89 $8.24 43,446 56% $273,608.47
GRAND TOTALS     78,036 100% $574,076.37
           
           
December 2009 eBook Sales          
Title Type Avg DLP Avg Cust. Price Sls UNITS % to TOTAL 2009 UNITS Demand Sls $
NYT Bestseller
New Releases
Remainder of Catalogue $10.63 $7.65 104,484 46% $709,720.31
Grand Total     229,209 100% $1,752,995.81
           
           
January 2010 - week 1 eBook Sales          
Title Type Avg DLP Avg Cust. Price Sls UNITS % to TOTAL 2009 UNITS Demand Sls $
NYT Bestseller $18.86 $9.19 18,315 18% $157,648.41
New Releases $11.94 $7.49 50,730 50% $337,362.00
Remainder of Catalogue $10.37 $7.41 31,697 31% $198,807.58
Grand Total     100,742 100%

41,752,995.81

           
           
January 2010 - Week 2 eBook Sales          
Title Type Avg DLP Avg Cust. Price Sls UNITS % to TOTAL 2009 UNITS Demand Sls $
NYT Bestseller $19.00 $8.88 20,865 23% $161,992.45
New Releases $11.85 $7.44 42,327 46% $299,194.70
Remainder of Catalogue $10.30 $7.33 28,452 31% $186,510.84
Grand Total     91,644 100% $647,697.99
           
           
January MID 2010 - Weeks 1-2 eBook Sales          
Title Type Avg DLP Avg Cust. Price Sls UNITS % to TOTAL 2009 UNITS Demand Sls $
NYT Bestseller     39,180 20% $319,640.86
New Releases     93,057 40% $636,557.70
Remainder of Catalogue     60,149 31% $385,310.42
Grand Total     192,386 100% $1,341,516.98
           
           
           
  Demand Sales Overall Margin      
November $574,076.37 16.72%      
December $1,752,995.81 -0.04%      
January $1,341,516.98 -1.99%      
           
NYT Sls Unit % to Total Month's Units Demand Sales $    
November 9,421 11% $81,960.74    
December 50,109 22% $460,387.15    
January (weeks 1 + 2) 39,180 20% $319,640.86    
           
NRs Sls Units % to Total Month's Units Demand Sales $    
November 26,196 34% $218,507.16    
December 74,616 33% $582,888.35    
January (week 1+2) 93,057 48% $385,318.42    
           
Remainder Sls Units % to Total Month's Units Demand Sales $    
November 43,446 56% $273,608.47    
December 104,484 46% $709,720.31    
January (weeks 1+2) 60,149 JH $385,318.42    

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Updated June 25, 2015

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